4 Major Ways Your Creative Agency Can Make Money

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Starting off - which direction to go?

Hi all, This will be a long post. Please skip to the bottom section if you don’t feel like reading this post in its entirety.
I am currently doing the ‘complete digital marketing course’ in Udemy. I have been following and have had an interest in digital marketing for many years now. 5+ years at least. I have never actually taken it upon myself to go ahead and start trying something in the field. Despite being a relative noob, I do understand how digital marketing works.
I have some exams at the end of August, which after completing, I intend to go all out in becoming a digital marketer. As of now, I can dedicate around 2 hours a day to it, which I mostly allocate to doing the course or researching what to do. Come September, I will be able to treat it as a full-time job. I can probably allocate an average of 5-6 hours a day (some days more, some less), 7 days a week. In terms of budget, I can probably set aside anywhere between 2-4k USD for advertising, inventory or whatever other costs I may come across, depending on what avenue I take.
My goal is to be making some money by Dec 31st of 2019. I am realistic. If I can even make 100 USD a week by then, with opportunity to scale, I’d be happy. Despite being based in Ireland, I would be living in India by then, as I have spent much of my time travelling and settled in the country the last few years – so I can afford to make less initially. Of course, I would like to be making thousands per month eventually, like all you other successful marketers out there.
I am not sure which avenue of digital marketing to pursue. The three ones that standout to me are affiliate marketing, advertising agency and e-commerce. Ultimately, I would like to sell my own product, though I have nothing concrete in mind yet, despite having a few ideas. I am unsure on how to progress with this idea without having a definite product.
I know people say to stick to your interests and what you are good at, but I don’t have many skills or interests. I enjoy writing, Cryptocurrency, football (soccer) and have had a lot of experience with weightlifting and diet in the past (and plan on starting again). I really enjoy self-development as a topic as well. I also enjoy travel and have spent much of the past few years away from home. I studied Computer Science at college, but I didn’t excel at or enjoy it.
With all that said, what would you guys guide me towards? I am thinking of just starting a personal blog on my journey in digital marketing/crypto/health and fitness and everything else for the meantime, until I have something solid to work with. Maybe even a crypto specific site. I understand I might not be able to monetize these efficiently for some time, but it would be a learning process for when I do go ahead with whatever I do.
So keeping the following in mind:
- Can work as good as full time at whatever I do. - Budget of 2-4k. Depending on what I do. Can potentially add another 100 dollars each week as well. - I want to make $100 a week by December 31st (or be well on track towards that) - I like the idea of selling a product, though don’t have a definite product in mind yet (I do have a few rough ideas and trying to come up with more all the time) - Interests/skills include: Self development, Crypto, Football, Weightlifting/Diet, Writing, Travel, Research
Taking the above into consideration, what area would you suggest I focus my attentions on? I am willing to work hard and stick at it and don’t expect overnight results.
submitted by DeanOfBlockchain to digital_marketing [link] [comments]

Starting off - which direction to go?

Hi all,
This will be a long post. Please skip to the bottom section if you don’t feel like reading this post in its entirety.

I am currently doing the ‘complete digital marketing course’ in Udemy. I have been following and have had an interest in digital marketing for many years now. 5+ years at least. I have never actually taken it upon myself to go ahead and start trying something in the field. Despite being a relative noob, I do understand how digital marketing works.

I have some exams at the end of August, which after completing, I intend to go all out in becoming a digital marketer. As of now, I can dedicate around 2 hours a day to it, which I mostly allocate to doing the course or researching what to do. Come September, I will be able to treat it as a full-time job. I can probably allocate an average of 5-6 hours a day (some days more, some less), 7 days a week. In terms of budget, I can probably set aside anywhere between 2-4k USD for advertising, inventory or whatever other costs I may come across, depending on what avenue I take.

My goal is to be making some money by Dec 31st of 2019. I am realistic. If I can even make 100 USD a week by then, with opportunity to scale, I’d be happy. Despite being based in Ireland, I would be living in India by then, as I have spent much of my time travelling and settled in the country the last few years – so I can afford to make less initially. Of course, I would like to be making thousands per month eventually, like all you other successful marketers out there.

I am not sure which avenue of digital marketing to pursue. The three ones that standout to me are affiliate marketing, advertising agency and e-commerce. Ultimately, I would like to sell my own product, though I have nothing concrete in mind yet, despite having a few ideas. I am unsure on how to progress with this idea without having a definite product.

I know people say to stick to your interests and what you are good at, but I don’t have many skills or interests. I enjoy writing, Cryptocurrency, football (soccer) and have had a lot of experience with weightlifting and diet in the past (and plan on starting again). I really enjoy self-development as a topic as well. I also enjoy travel and have spent much of the past few years away from home. I studied Computer Science at college, but I didn’t excel at or enjoy it.

With all that said, what would you guys guide me towards? I am thinking of just starting a personal blog on my journey in digital marketing/crypto/health and fitness and everything else for the meantime, until I have something solid to work with. Maybe even a crypto specific site. I understand I might not be able to monetize these efficiently for some time, but it would be a learning process for when I do go ahead with whatever I do.

So keeping the following in mind:

- Can work as good as full time at whatever I do.
- Budget of 2-4k. Depending on what I do. Can potentially add another 100 dollars each week
as well.
- I want to make $100 a week by December 31st (or be well on track towards that)
- I like the idea of selling a product, though don’t have a definite product in mind yet (I do
have a few rough ideas and trying to come up with more all the time)
- Interests/skills include: Self development, Crypto, Football, Weightlifting/Diet, Writing,
Travel, Research

Taking the above into consideration, what area would you suggest I focus my attentions on? I am willing to work hard and stick at it and don’t expect overnight results.
submitted by DeanOfBlockchain to WorkOnline [link] [comments]

Self - service marketing platform | AdsFlow is an advertising technology company. We provide a powerful self service marketing platform that enables individuals, brands, agencies and affiliate networks to run, track and manage their performance marketing campaigns with ease.

submitted by Adsflow to u/Adsflow [link] [comments]

Rakuten Marketing Affiliate Network Ranked Top Program for Seventh Consecutive Year; Innovation, Performance and Strategy Cited as Superior Qualities by Advertisers, Publishers and Agencies

Rakuten Marketing Affiliate Network Ranked Top Program for Seventh Consecutive Year; Innovation, Performance and Strategy Cited as Superior Qualities by Advertisers, Publishers and Agencies submitted by prnewswireadmin to prnewswire [link] [comments]

We do 5-600k a year but I know we can do so much more... are there agencies that can manage our online sales better ?

We sell our own brand of products in the health / food supplement space. Our e-commerce is managed part time from the internal marketing team which in the years improvised few skills to make sure we had a proper and workable e-shop. I’m happy to have arrived to the point of doing 50-60-70k a month using a combination of quality products, nice branding and SEO but I know that we can reach so much more ... only problem is that internally we reached a kind of plateau. We are working hard and applying all the standard things you would expect a good e- shop should have but We are not producing any new approach in order to expand, with this size we can manage only maintenance and blogging and customer care. But No growth. Do you have any suggestion to move to another level of expansion? Is hiring an specialized agency an idea, or maybe a specialized internal? What are the things I should look for if I need somebody to expand our e-commerce?
submitted by illbetherenow to ecommerce [link] [comments]

How I Pull 3k+ Monthly As A Nomad Selling Other People's Fiverr Services...

So like a year ago, I lost my remote job whilst traveling.
The SaaS company I'd been doing customer support for closed down (Death Clock)...
(Incomparable to COVID today for some people, but a difficult period for me nonetheless...)
So, I needed to make some money quickly to pay the bills...
One problem though – no sell-able skills nor any sell-able product nor am I one of those web entrepreneurs that can make 10+ figures from a laptop.
I thought about testing Drop Shipping but then a better idea struck me...
Maybe I can sell other people’s services?
I noticed that there are literally hundreds of thousands of talented freelancers selling their skills on freelance platforms like Fiverr, Upwork & PPH.
Plus they are all looking for freelance work...
So, why not get clients for the service they offer and outsource the work to them?
I didn't know it at the time, but I was stepping into service arbitrage, hence what you see others call Drop Servicing today...
Here’s how it worked for me (if you want to replicate...)
First, you find in-demand services that freelancers are already offering at low prices on freelancing websites.
You then market their services to businesses that need it.
Once you get the sale, you hire the freelancers to deliver the work for you.
Through-out delivery you act as a bridge between the freelancer & the service buyer.
You make your money by quoting a higher price to your clients than what your freelancers quote you and pocket the price difference as your profit. -MARK UP :)-
It can be considered the brother of dropshipping.
The sister of the agency model.
You name it...
The main difference is that you are outsourcing the work to other freelancers instead of doing the work yourself.
Important to also note that many agencies are already doing this due to unpredictable deal flows and their reluctance to expand in house capabilities with all the long term contracts included.
---ELI5---

Step 1: Find a profitable service to offer to the right niche.

Most people seem to think that if you want to succeed in your business, you need to come up with a business idea that no one has ever thought of before.
BS!
The key to starting a successful service arbitrage/ Drop Service business is to identify a service that is already trending (through Google Trends & other keyword volume tools) and pair it up with an industry (niche) that reciprocates well with your offer.
The reason we're niching down is to move away from competition/market oversaturation, which is absolutely essential considering the low entry barriers for ANY online business!

Step 2: Find Clients/TEST.

Once you have decided what service you want to offer for your service arbitrage/drop service business, it’s time to get clients/test your service x niche hypothesis.
Two ways of doing that:
The method I had working best for me (right at the beginning) was automated Lead Generation through tools like Phantombuster & We-connect. They allowed for an automated outreach across Linkedin & Facebook at an extremely low price (sub $100/month)

Step 3: Double Down (Scale) / Retest.

Once you've identified your service line and niche, it's time to double the F%$* down on it and scale it beyond the side hustle capacity. (if you intend to, of course)
Should your initial test fail, however, it's then advisable to get back to the drawing board and retest either by changing the service, the niche, the price point, or whatever other variables you see necessary.

-------------------

Up to this point, it's been working quite well for me with Copywriting services. (won't state my niche as there's already enough competition as is.)
THIS WILL MAKE OR BREAK YOU: Most important thing is to pre-vet the providers to make sure that you're working with competent freelancers that can meet the requirements.
Hope this helped)
Feel free to ask any questions below.
----------------------- As demanded in the comments section below. *Not affiliated with anything. Top Resource to learn more regarding service arbitrage is this group I am part of: https://chat.whatsapp.com/DwnUvoW9afV4v55rwOvBHg
We basically discuss, network and reteach this stuff to each other for free.

submitted by ImportantAbalone3 to digitalnomad [link] [comments]

Covid-19 update Monday 20th April

Good morning from the UK. I am late today but with good reason, my wife has had a really tough time this weekend with mental health (she is on meds for OCD, anxiety and Bipolar Type 2). Lockdown is tough for us all, but believe me it’s harder still for those with pre-existing mental difficulties. It could be worse, one of her friends (who has been sectioned before for mental breakdowns) is having to manage her mental health whilst fulfilling her duties as an A&E (ER) doctor in Wales. How my wife’s friend does it I have no idea, the stories coming out of UK hospitals are deeply disturbing (this link is 2 weeks old).

Anyway, onto supply chain; this morning I read an article from Forbes about the problems supply chain disruptions can cause. Here’s a lengthy quote:
“Our firm recently polled executives at major corporations around the world to ask them about the operational risks they perceived to their supply chains, and the response strategies they had in place. The results were enlightening. Executives identified a broad range of risks (see chart below), from volatile commodity prices (which 43% considered a major challenge), to protectionism (31%), to piracy (just 7%). That executives identified such a broad range of risks told us that global supply disruption is indeed a top-of-mind issue for managers of global corporations.
When we asked a subsequent question about the strategies in place to mitigate these risks (see chart below), we found no favorites. Rather executives were across the board, choosing a number of different approaches, but not necessarily those best suited to the operational risks they were facing: 33% of respondents indicated that they would make no changes to their supply chains, 20% intended to decrease the number of production locations, and 15% planned to increase the same; and a range of other options as well.
Given the nature of the modern, global corporation and the complex supply network that has developed around it, it is unsurprising that executives have not aligned on a unified strategy to mitigate supply chain risk. No longer does a supply chain consist of a simple process from factory to warehouse to delivery (if indeed it ever did). Rather, as new sources of supply have arisen, new markets have opened, and companies have sought greater scale and specialization. Supply chains have evolved into a network of hundreds of suppliers, sub-contractors and distribution centers, adding tremendous complexity…
...I was recently at a conference of supply chain executives in the United States who told me that planning is dead – the best they could hope to do was respond to risks as they arose. Who has the time, and what is the benefit, of planning in a world of continuous change, demand-driven marketing, and intense pressure for instantaneous responses?...
...In an environment where changes in global supply chain can be as sudden as they are unscripted, companies have to arm themselves with both foresight and peripheral vision, an understanding of the long-term, and agility to deal with the short-term. More than ever, companies have to provision for multiple scenarios and they can only do that by engaging in a dynamic and multi-dimensional scenario-based strategic planning process.”
----------
I like the last two paragraphs of the article in particular. In case anyone wants to read the rest of the article, it’s dated May 2010 and written in reaction to the eruption of Eyjafjallajökull and the chaos it caused to supply chains around the world. Plus ça change; it seems some boardrooms didn’t adjust their supply chains after that black swan event (maybe due to the cost and the resulting negative shareholder pushback). Link to the story.

Virus news in depth

Our Pandemic Summer: The fight against the coronavirus won’t be over when the U.S. reopens. Here’s how the nation must prepare itself. - The Atlantic has written a lengthy article about what the mid-long term looks like for the US in relation to getting back to normal after Covid-19. “I think people haven’t understood that this isn’t about the next couple of weeks,” said Michael Osterholm, an infectious-disease epidemiologist at the University of Minnesota. “This is about the next two years.” The article goes on to look at the pharmaceutical supply chain; “According to a University of Minnesota analysis, about 40 percent of the 156 drugs that are essential parts of critical care are becoming limited. Many of these depend on supply chains that involve China (where the pandemic began), Italy (the hardest-hit region in Europe), or India (which halted several exports)” … “Albuterol, the drug used in asthma inhalers, is scarce. Antibiotics, which control the secondary bacterial infections that afflict COVID-19 patients, are being depleted. Basic painkillers and sedatives, which are needed to keep patients on ventilators, are being exhausted. Hydroxychloroquine, the drug that Trump has repeatedly touted as a COVID-19 treatment despite a lack of good evidence, is running out, to the detriment of people with lupus and arthritis who depend on it. “It’s like everything we give to patients, we’re in short supply of,” said Esther Choo, an emergency physician at Oregon Health and Science University. “We’re now scrambling to find the backup medications, and we’ll run out of those too.””
(cont’d) If it turns out that, say, 20 percent of the U.S. has been infected, that would mean the coronavirus is more transmissible but less deadly than scientists think. It would also mean that a reasonable proportion of the country has some immunity. If that proportion could be slowly and safely raised to the level necessary for herd immunity—60 to 80 percent, depending on the virus’s transmissibility—the U.S. might not need to wait for a vaccine. However, if just 1 to 5 percent of the population has been infected—the range that many researchers think is likelier—that would mean “this is a truly devastating virus, and we have built up no real population immunity,” said Michael Mina, an epidemiologist and immunologist at Harvard. “Then we’re in dire straits in terms of how to move forward.” The article is lengthy and also discusses options for reopening the economy and society in the USA.

Virus news in brief


My usual sources are as normal The Guardian and CNN live blogs unless otherwise specified.















Personal note: If you are on the Eastern seaboard of the US and in a hurricane prone area, it would be a good idea to review your hurricane plans and supplies now, e.g do you have a generator and does it work, spare fuel, batteries, candles, do you have enough long life food already stored + cleaning products, do you have an alternative method of cooking food, what’s your evacuation plan, etc etc. See https://www.weather.gov/safety/hurricane-plan for help with this and note FEMA is already under a lot of strain due to the virus and would thus likely struggle with a major hurricane impact on the US seaboard - see also this USA Today article dated 6th April this year on that topic).



Supply chain news in depth


Susceptibilities of Solar Energy Supply Chains - The Global policy journal has written a detailed review of the supply chain disruption faced by the solar panel industry here. Whilst manufacturing was significantly reduced from January to March in China (down 13.5%) and is now almost fully recovered, its reliance on materials from around the world mean the supply chain is exposed in other parts. China has the majority market share in the mining or processing of most minerals used in solar panels, such as: silicon, aluminum, selenium, tellurium, arsenic, cadmium, and gallium. However, China still depends on many other countries to complete their solar panels, such as Peru for copper, Saudi Arabian oil for energy, and Japan for silicon wafers. In mid-March, Chinese owned mining company MMG Ltd reduced operations at its Peruvian copper mine after Peru declared a state of emergency in response to the coronavirus. Due to the damaged mining link in the supply chain, an initial spike in solar module price is expected due to shortages of materials for solar wafers and module glass, affecting the solar industry for months to come. Kangping Chen, the CEO of the top solar module supplier in the world, JinkoSolar, stated that around 400-500MW of Q1 2020 shipments are likely to be postponed to Q2 2020. The 500 MW postponement is approximately 14% of JinkoSolar’s 3.6GW quarterly solar panels production last year. The Solar Energy Industries Association (SEIA) stated that “before the pandemic hit, the solar industry was poised to set a record for deployment in 2020,” with solar installers being America’s fastest growing profession. A new SEIA survey now suggests cancellation rates for residential solar systems in the US are now at 19%, with postponement rates hitting upwards of 50% in some areas.

Illinois adjusts on the fly to meet medical supply needs in a coronavirus ‘Wild West’ - The Chicago Sun Times details a story from about two weeks ago where Illinois officials tracked down a supply of 1.5 million potentially life-saving N95 respirator masks in China through a middleman in the Chicago area and negotiated a deal to buy them. One day before they were expecting to complete the purchase, they got a call in the morning from the supplier informing them he had to get a check to the bank by 2 p.m. that day, or the deal was off. Other bidders had surfaced. Realizing there was no way the supplier could get to Springfield and back by the deadline, Illinois assistant comptroller Ellen Andres jumped in her car and raced north on I-55 with a check for $3,469,600. That’s just a taste of the “Wild West” world of emergency procurement taking place over the past several weeks as the state fights for equipment and supplies to protect frontline workers and patients in the battle against COVID-19. Most of that work is being performed by Gov. J.B. Pritzker’s administration through a rapid-procurement strike team, pulling together procurement specialists from around state government under the auspices of the Illinois Emergency Management Agency. As Pritzker has made clear at his daily briefings, it’s an effort made all the more difficult by the absence of a strong, coordinated White House response. That’s left Illinois competing against other states, foreign nations and even our own federal government for the same materials. They’re all looking for what we have come to know as PPE or personal protective equipment — masks, gloves, gowns and face shields — plus coronavirus testing kits and swabs and, most prized of all, ventilators to help those most seriously ill keep breathing.

SWABS, STAT! Inside the Maine factory racing to supply America with virus test swabs. - If you’ve ever used a home DNA kit, opened wide and said “ahh,” or measured the depth of a knife wound in a stabbing victim, chances are you’ve used a device made by Puritan Medical Products Co, says Bloomberg. And if you’re tested for Covid-19, the disease caused by the new coronavirus, it’s quite likely that the swab used to collect a sample from inside your nose will have been made by Puritan, too. Located in Guilford, Maine (population 1,521), Puritan is one of two companies that make essentially all of the swabs used for coronavirus testing. (The other, Copan Diagnostics Inc., is in Italy, an epicenter of the deadly virus.)
(Cont’d) “Swabs could be a weak link in broadening testing,” former U.S. Food and Drug Administration Commissioner Scott Gottlieb tweeted on March 16. That was four days after Puritan first started getting calls from the U.S. government, according to Timothy Templet, executive vice president for global sales, who entered the conversations himself shortly thereafter. “I’ve been on the phone since Saturday with many government organizations—Health and Human Services, FDA, working groups—just trying to provide accurate information regarding the ability to produce as many swabs for the country as we possibly can,” he says. The federal government, however, doesn’t buy directly from Puritan. Instead it helps coordinate with Puritan and other medical suppliers and distributors to get the swabs where they need to go. “We are ramping up to produce and wrap a million swabs a week that we need to put into the supply chain across the U.S.,” Templet says. His problem? Not enough machines or labour to meet demand.

**In Pursuit of PPE (**Or if you prefer, “how I managed to buy some PPE on the American black market for my hospital”) - The New England Journal of Medicine is not something I often read (Actually I’ve never read it before in my life) but this article caught my eye: As a chief physician executive, I rarely get involved in my health system’s supply-chain activities. The Covid-19 pandemic has changed that. Protecting our caregivers is essential so that these talented professionals can safely provide compassionate care to our patients. Yet we continue to be stymied by a lack of personal protective equipment (PPE), and the cavalry does not appear to be coming. Deals, some bizarre and convoluted, and many involving large sums of money, have dissolved at the last minute when we were outbid or outmuscled, sometimes by the federal government. Then we got lucky, but getting the supplies was not easy.
(Cont’d) A lead came from an acquaintance of a friend of a team member. After several hours of vetting, we grew confident of the broker’s professional pedigree and the potential to secure a large shipment of three-ply face masks and N95 respirators. The latter were KN95 respirators, N95s that were made in China. We received samples to confirm that they could be successfully fit-tested. Despite having cleared this hurdle, we remained concerned that the samples might not be representative of the bulk of the products that we would be buying. Having acquired the requisite funds — more than five times the amount we would normally pay for a similar shipment, but still less than what was being requested by other brokers — we set the plan in motion. Three members of the supply-chain team and a fit tester were flown to a small airport near an industrial warehouse in the mid-Atlantic region. I arrived by car to make the final call on whether to execute the deal. Two semi-trailer trucks, cleverly marked as food-service vehicles, met us at the warehouse. When fully loaded, the trucks would take two distinct routes back to Massachusetts to minimize the chances that their contents would be detained or redirected.
(Cont’d) Hours before our planned departure, we were told to expect only a quarter of our original order. We went anyway, since we desperately needed any supplies we could get. Upon arrival, we were jubilant to see pallets of KN95 respirators and face masks being unloaded. We opened several boxes, examined their contents, and hoped that this random sample would be representative of the entire shipment. Before we could send the funds by wire transfer, two Federal Bureau of Investigation agents arrived, showed their badges, and started questioning me. No, this shipment was not headed for resale or the black market. The agents checked my credentials, and I tried to convince them that the shipment of PPE was bound for hospitals. After receiving my assurances and hearing about our health system’s urgent needs, the agents let the boxes of equipment be released and loaded into the trucks. But I was soon shocked to learn that the Department of Homeland Security was still considering redirecting our PPE. Only some quick calls leading to intervention by our congressional representative prevented its seizure. I remained nervous and worried on the long drive back, feelings that did not abate until midnight, when I received the call that the PPE shipment was secured at our warehouse.

Supply chain news in brief








Good news section


Deserted Thai beaches lure rare turtles to build most nests in 20 years - Thailand has found the largest number of nests of rare leatherback sea turtles in two decades on beaches bereft of tourists because of the coronavirus pandemic, environmentalists say. In Thailand, with 2,765 infections and 47 deaths, travel curbs ranging from a ban on international flights to an appeal to citizens to stay home have brought a collapse in tourist numbers, but freed up the beaches for wildlife. The 11 turtle nests authorities have found since last November were the highest number in 20 years, said Kongkiat Kittiwatanawong, the director of the Phuket Marine Biological Center. “This is a very good sign for us because many areas for spawning have been destroyed by humans,” he told Reuters. No such nests had been found for the previous five years. Leatherbacks are the world’s largest sea turtles. They are considered endangered in Thailand, and listed as a vulnerable species globally by the International Union for Conservation of Nature. They lay their eggs in dark and quiet areas, scarce when tourists thronged the beaches. People have also been known to dig into their nests and steal eggs. (link)

Minnesota trooper's roadside gesture during traffic stop brings doctor to tears - A state trooper pulled over a doctor for speeding on an east-central Minnesota interstate, told her she should know better and sent her on her way grateful for receiving only a warning and not a ticket. The trooper also gave her a fistful of coveted N95 medical masks that were issued for his protection from the deadly coronavirus pandemic. “I burst into tears,” Dr. Sarosh Ashraf Janjua, a Boston native and cardiologist, wrote in a detailed Facebook account of the traffic stop on March 21 along Interstate 35 in North Branch as she traveled from work in Duluth for a break in Minneapolis. “I think he teared up a little as well before wishing me well and walking away.” Janjua also saw the masks handed to her as having value beyond their role in stemming the virus’ spread. “This complete stranger, who owed me nothing and is more on the front lines than I am, shared his precious masks with me, without my even asking,” she wrote. “The veil of civilization may be thin, but not all that lies behind it is savage. We are going to be OK.” (Star Tribune link)
submitted by Fwoggie2 to supplychain [link] [comments]

The complete startup/side-project launch checklist - from product conceptualization to launch, to ongoing marketing efforts.

Hey guys! So my co-founder and I launched several projects/businesses over the past 2 years (incl. our marketing agency, local tour agency, and a bunch of other stuff). We usually go through the exact same process for every project launch, so we decided to turn it into a checklist, both for ourselves & the internet people on Reddit.
You can check out the complete checklist here, and here's a Reddit-format-friendly post:

Step #1 - Research Phase

Before you start planning your launch, you need to figure out your overall product and marketing strategy. Here’s what you need to think about:

Step #2 - Slap Together a Website

Time to get things rolling. The next step is to create a website & lay the foundation for your marketing.

Step #3 - Do Some Pre-Launch Marketing

If you have the extra time and resources, you can start marketing your product way before you’ve even launched. Usually, this involves:

Step #4 - Get Some Initial Traction

Once you have an MVP, you want to validate 2 things: that your product works, and that it can drive conversions (and hence, revenue). Here’s how to do it lean:

Step #5 - Prep For Launch

Every startup gets one “launch” in its lifetime. Here’s how to make sure you get it right:

Step #6 - LAUNCH!

Time to hit that big, shiny red button and LAUNCH!

Step #7 - Ongoing Marketing

BAM, you launched. If you did everything right, you should already have some initial traction. However, you’re far from done. In fact, you’re just getting started! From here on out, you should be doing ongoing marketing to drive growth for your startup. You can use the following marketing channels…
We're going to deep-dive on how to get each channel to work for you below.

SEO

SEO generally involves 3 things:
- Creating high-quality, long-form articles that are meant to rank for a given keyword
- Optimizing your website to Google's best practices
- Getting high-quality links pointed towards your website
Here's how to do all that:

Content Marketing

Content marketing = creating content aimed towards your end-user's pain-points or problems, and promoting it to make sure that they get to see it.
E.g. if you're a resume builder SaaS, you'd create content on how to make the perfect resume.
Here's how to do content marketing right:

Google Ads

Does your product already have an audience looking for it?
Then Google Ads might be the right channel for you.
The general process here is identifying keywords your idea users use to look for your product and running ads on them.
First off, learn some basics on Google Ads. Here are some of the top resources:
Then, here’s how to do Google Ads:

PPC

Since there are a dozen+ good advertising platforms out there, this is going to be a bit generic. The general idea behind PPC ads is setting up your ad account (targeting + ad creatives) in such a way that you're generating a positive ROI.
Looking to learn more about PPC advertising? Here are some of the best guides we’ve read:

Affiliate Marketing

Affiliate Marketing means starting a program that rewards companies who drive registrations and sales to your website. Here's how to set it up:

Referral Marketing

Referral marketing can significantly boost your user acquisition with ZERO added spend. Here's how you can do that:
To learn more about referral marketing, check out:
submitted by DrJigsaw to Entrepreneur [link] [comments]

We just compiled a huge list of learning resources for digital marketing. We thought this sub would appreciate it!

Hey guys! With the whole self-isolation thing going on, it’s an awesome time to learn a new skill (or ten). I've been hoarding some of the best guides / resources on digital marketing for the past ~5 years or so, and recently decided to transform it into a guide.
To make it an awesome read, I also created learning paths for most of the digital marketing channels. So, it's not like, "go read 4835 articles," but more like, "Read A, then B, then C," and so on.
Enjoy!

Before we start talking about specific channels, though, let's discuss HOW you can learn digital marketing best.

First things first - you need to decide which channel to start with.
If you have a knack for writing, we’d recommend going with Content Marketing or Copywriting. On the other hand, if you’re more analytics-oriented, go for Search Ads or PPC.
As a given, you DON’T have to learn all the channels. You can just pick one that you like, and specialize in it!
Once you’ve decided on which channel to roll with, you should also establish a learning methodology.
As with most things in life, reading on digital marketing won’t take you far. You need to also put everything into practice.
We usually recommend going with one of these 4 options:
  1. Create a test learning environment. Basically, you create a website for a basic product or service (heck, even a blog would do!), and start applying whatever you learned about digital marketing to get leads and customers. Even if you have ZERO budget, this can be an interesting learning experience. And yes - it’s possible to start w/ a zero budget.
  2. Get an internship. This can be a bit painful if you’re in the middle of your current career, but hey, swallow the pride. If you do your best, you’ll be doing some real work 6 months after the internship.
  3. Offer a local business to help them with marketing for free. Find a business you think you can help in your area and reach out to them!
  4. Create an affiliate blog. Pick a niche, create an affiliate blog, and start pumping out some content. This is mainly relevant if you want to learn SEO or content marketing.
And here’s what you SHOULD NOT DO:
Read a guide or two, buy a course, whip out your own website, repurpose the course and start pretending to be a marketing expert to potential clients.
There’ are way too many people doing this as-is. Please stop! You’re setting yourself up for failure.
You’d be surprised how many people we see on Facebook Ads groups asking, “hey guys, I closed my first client, now how the heck do I deliver on my promises?”
...Now that we got that out of the way, let’s get to learning some digital marketing!

How to learn content marketing

Most traditional advertising channels are focused on directly selling a product. If you turn on the TV, you’ll see a TON of ads for this product, or that product or service.
Content marketing is a form of indirect advertisement.
The idea here is, instead of directly pitching your product to your target audience, you create content (article, video, infographic, etc.) around the problem your product solves, and pitch that instead.
To make this a LOT clearer, here’s a practical example.
Let’s say you’re a marketing agency that specializes in helping SaaS companies with their digital marketing (meta, right?).
Instead of directly running ads yelling “We help SaaS companies!” you create a mega-guide on the topic and advertise that.
...Which is what we did.
We created a mega-guide to SaaS marketing and promoted the hell out of it all over the web. This netted us around ~10,000+ traffic and 15+ leads in the first week, and we STILL get traffic to the piece, 2 months later.
We even posted it on this sub and got around 600 upboats.
Sweet, right?
Now, you’re probably wondering, is this option better than just running ads to your service / product?
Yes, yes it is. Here’s why:
  1. It’s free (ish). The only resources it took was our time to write the post, edit it, and promote it. Ads, on the other hand, can be super expensive.
It builds your brand authority. Who’d you trust with your marketing? A random guy that popped up on your Facebook newsfeed, or the guys that wrote the most comprehensive guide to SaaS marketing you’ve ever read? Exactly!
If you want to learn how to do content marketing, here's what we recommend:
  1. First, learn the basics. You can find a ton of online courses or articles on this. Here are some of our favorites:
    1. HubSpot’s Academy content marketing course
    2. Neil Patel’s guide to content marketing basics
    3. Content Blogger’s guide to content marketing
  2. Learn how to create and promote authority content
    1. Hubspot’s guide to content creation
    2. Copy Blogger’s guide to creating epic content
    3. How to promote your content
  3. Learn how to create SEO content (more on this in the next section)
    1. How to use the skyscraper technique
    2. How to create SEO content
    3. How to create top content with the Wiki Strategy
  4. Learn how to do content marketing for a local business with Google’s course
  5. Read some case studies. Some of our favorites include:
    1. How Chris Von Wilpert made $100,000 by creating and promoting a single blog post
    2. How Mint grew to 1.5 million users (a big chunk of the credit goes to content marketing)

Learn SEO

Search Engine Optimization (SEO) is another super popular digital marketing channel.
In a nutshell, SEO is the act of optimizing your web pages and content for Google so that your website pops up when people look up certain terms.
For example, let’s say you’re a project management software. Would it benefit you if you popped up #1 when people Google for your keyword?
Yes, yes it would. You’d be getting highly qualified leads for your software every day, for free, with ZERO ad spend.
Cool, right?
Here’s what an SEO specialist does on a daily basis:
Now, here’s how to learn SEO...

SEO Learning Path

  1. First off, learn the basics.
    1. SEO Basics by Backlinko
    2. SEO in 2020 by Backlinko
    3. Awesome SEO tutorial on Reddit
    4. What’s DA/PA
  2. Then, learn how to do technical SEO, set up tracking, and optimize your website
    1. Setup Google Analytics and Search Console
    2. Improve load speed. Check out this article by Moz
    3. Optimize your web pages for SEO. For this, you can use RankMath if you’re using WordPress, and Content Analysis Tool if you’re not
    4. Losslessly compress all your images. This should save ~75% of space for your images and drastically increase site load speed (which improves SEO). If you’re using WordPress, you can use Smush to automatically compress all images on your site.
  3. Learn how to do keyword research
    1. Top guide on How to do keyword research
  4. Learn how to create SEO landing pages
  5. Learn how to create SEO content
    1. Our own guide to creating SEO content
    2. Backlinko’s skyscraper strategy (i.e. how to create and promote epic SEO content)
    3. How to create top content with the Wiki Strategy
  6. Learn how to do link-building
    1. Learn link-building basics
    2. Learn how to do outreach
    3. Discover ALL the link-building strategies out there
  7. Learn how to optimize article headlines
  8. Read some case studies
    1. How Nat grew a website to 10k+ visitors per month
    2. How Pipedrive ranked on a high-volume keyword
If you’re learning digital marketing because you own a local business, then the game is a bit different. While 90% of the principles above still apply, you should also read about local SEO and how it works.

...And other channels

So we already tried making this post a bit back, but Reddit shadowbanned us for having way too many outbound links. If you guys want to get the full list of resources (and marketing channels to learn), you can check out the complete blog post.
submitted by DrJigsaw to Entrepreneur [link] [comments]

I am planning to sell my range of electronic products online. Which platform should I choose?

Hey Guys,
I am planning to shift my business online and I need some advice before doing that.
Basically, we sell Light fittings & Fixture, Electric Fitting & Electronic appliances for residential, commercial and industrial applications.
Product examples: Batter fitting, fans, switches, wires & cables, emergency light, floor box, LED products, switchgear and many more.
I've been researching online since last week and I found these ways to shift my business online:
  1. Make a website on Shopify.
Obviously, If I choose this way, I will outsource the work to the freelancer or web development and marketing agency.
2) List products on Amazon
Run Amazon Advertising.
I've also heard about dropshipping but not sure about it.
As you guys have great knowledge of the industry, I want advice on which way should I go? And suggest me new some new trends and techniques to sell products online (especially electronic products)?
If I like your advice, perhaps I will consult.
submitted by gauravchatwani to ecommerce [link] [comments]

Other make money online ideas you can try

How does it work?

The idea behind online work is that it can in principle be done anywhere, from home or any other location. A laptop (tablet?) And an internet connection should suffice. In practice, a client sometimes wants to have the opportunity to make contact, or to make an appointment. So not every idea for making money online can be realized from a hammock.

Where do you start?

For starters, it is useful to think about what you want to achieve with it. Is your goal to make a living from the income with online money making, or would you like to have a hobby that makes some money? Perhaps you are forced to sit at home for a while and have time to earn some extra money.
List your skills. Are you a web designer, or do you have experience in IT then you have an edge. But maybe you don't have any special skills from the IT sector. Then you can still make money online. For a number of tips you practically do not need digital knowledge.

Make money online

The list is by no means exhaustive and is intended more to give you an idea of ​​the possibilities. There are fellow bloggers who have written more extensively. If you want to know more about this topic, visit the following blogs once: extra money less stress , good life with less stress.

1. Euroclix

We start this list with a classic. Via Euroclicks you can earn money online by completing surveys. Doesn't sound very exciting and it isn't.
It's a combination of saving money through discounts on online purchases and making money by participating in surveys, reading emails, and recruiting new members. You earn 'clix' that represent a certain value in these two ways: 1,000 Clix = € 10 Do not expect to earn a real income with this; it is more of an extra that does not take too much effort.
Became curious? There are two bloggers who earn quite a lot from it. When you sign up through them, they and you will immediately receive a welcome bonus. Look and read further at Simple rich living or Zuinigaan

2. Test websites or apps

You can also earn money online by testing sites that are not yet online. This usually concerns English-language sites or apps. No real technical knowledge is needed; The intention is to test whether everything is working properly (such as placing an order in a webshop). On average, it takes 15-20 minutes to test a site or app. The standard fee is $ 10 (at Usertesting ) to € 20 (at Testbird ) but the sites also talk about higher fees, up to $ 60.
For this work you need a PC or Mac for site testing. A tablet or smartphone is sufficient for the apps. You must also be able to express your user experiences in English.

3. Write articles

This is a nice way to earn some extra money. There are sites where you write text on assignment, for example for a site or magazine. The largest provider of copywriters is Textbroker . You are paid per written word. The amount of the fee per word depends on the level at which you are classified. This classification is determined on the basis of a sample text that you provide with your registration. If you have mastered several languages, you may also consider registering as a translator or writer in another language. There are several translation agencies where you can submit your work online. The payout often goes through Paypal.

4. Start a blog

Blogging can be a fun way to make money online. There are a number of ways to monetize blogging. An obvious way is through advertising revenue. Don't expect too much of that; there are an incredible number of sites and blogs on which advertising material is presented. The rates are therefore very low.
Another source of income is through partnerships with other companies. They then ask to place an article on a certain subject for a fee. And finally, part of the income comes from so-called affiliate links . These are links to a site or product. When visitors click on the link and buy the product, you earn a pre-agreed amount or percentage. The buyer (who is a visitor of your blog) does not pay anything extra, but the compensation comes from the seller. This is a way in which good income is earned relatively easily.
Do you have a blog and want to make some money with it? Then I can definitely recommend this course .
Bloggers have become rich from blogging, but if you were just blogging to make money, I would choose a different subject. It is mainly a fun hobby of which a few just happened to get rich , and that is more common.

5. Do 'something' in the support

This requires a little explanation. There is a huge need for support in the field of administration, IT and the like. We have all heard of a virtual assistant: someone who provides remote support with mail traffic, administration, managing a website and the like. This support is not limited to answering the phone or other simple administrative tasks. I know someone who has moved their marketing agency to Scandinavia and is still fully active in the Dutch market. He can be reached by customers via his own telephone exchange via a 088 number known to us. And so there are an infinite number of examples ... and to find. Became curious? Maybe this site can help you further.
Do you earn anything online?
submitted by appllojoint to Howwemakemoneyonline [link] [comments]

How I got started towards making over $10,000/month consistently in less than ONE year. Lots of valuable lessons...

Hi Guys,
I started a small social media marketing business around a year ago and I wanted to share with you my journey. All the way from making nothing in the beginning up to a steady income of over $10,000 a month. It's not all profit as I will explain but it's been superb so far and my best month was $14,000+.
**This is not some get rich quick nonsense but it is a great way to learn some useful skills, while simultaneously helping peoples' businesses. You get to learn vital skills that are not taught in any school – entrepreneurship, sales, buyer psychology, communication and so on. It takes a lot of work and commitment – just want to be realistic from the beginning. My hope is that you get some sort of value out of this.**
Why do I post here?
It is my belief that so many young people today have the abilities to succeed. But due to various reasons, they feel dragged down and remain mediocre.
My hope is to inspire you to get started and to share with you some challenges I faced as a new entrepreneur, so you can learn from my mistakes and save yourself precious time.
With that said, let's jump into it. Let me know what you think in the end.
Backstory
Like the majority of us, I grew up with no direction whatsoever. I got the usual advice of “go to school, get a good job, save your money and then retire”.
Guess what? I believed it. I studied hard in school, got the best grades and I managed to land myself a job as a game designer.
The job was quite cool actually. I got to design games, creating characters, calculating numbers for levelling those characters in game, price in-game items to tempt you to buy. Yep, that’s me taking your money when you pay for in-app purchases. It was pretty fun overall.
The only problem was that the pay check was peanuts. I felt I was getting paid WAY less than I was worth. To top that off, my boss was a jerk.
“So, this is it?”, I thought to myself.
Eventually, I got so tired from having my boss constantly breathing down my neck. That I started to hate going to work. Suddenly, I no longer enjoyed designing games.
My life had become a total routine. Every day from Monday to Friday having to deal with that annoying creature. Then I'd drink my sorrows away on the weekend, wake up at noon on Sunday after a wild Saturday night of endless drinking and partying. And spend the rest of Sunday dreading Monday.
For me, Sunday was actually the most painful day of the week because I knew I had to do it all over again starting Monday. It was a vicious cycle.
Here's the thing.
I knew I wanted to make money. I knew I wanted out of that job. To have enough money that I wouldn't need to deal with bosses that I hated. I just didn't know how to make money by myself without dealing with all the crap all day long. Sitting in that horrendous traffic. You know, living the mediocre 9-5 life earning a pimple of a pay check.
I thought about it constantly, “There's got to be a way to make money”. I had read about making passive money multiple times online and I dreamed of being able to do that one day. I just didn't know how, or if it even existed.
Then one day, I got fired from my job. It had got so bad I was barely even productive at that point. Oh well...
I was free! Now I can start my own business and achieve financial freedom! Or so I thought...
Guess what I did for a whole month?
Nothing except go to the gym, play video games all day and hit the bars at night to meet girls.
Finally, I realised that if I didn't figure it out, I would have to end up getting another job that I hated.
So I got to work researching online about how to make money. I had never successfully made money online before and I had no idea where to start. I tried affiliate marketing on Instagram for a month and failed miserably. What I learned was that my marketing was crap.
So I ended up doing a Udemy course to learn how to do social media marketing and ads. I dedicated an entire month to learning. Turns out, I enjoyed it even more than I ever enjoyed game design. So, I decided to give it a go.
My early beginnings with social media marketing
Months 2-3: Equipped with my new skills, my quest started with UpWork. It was ruthless. I spent 3 months on there but most clients were d*cks. After one client changed his mind for the 11th time on a $80 ad campaign, I quit.
Months 3-5: Next up, I decided to approach some people I knew to do some social media marketing for their small business. They had little cash flow and could only afford to pay me little. They weren't getting much results so I felt I couldn't really charge much.
Months 5+: At this point, I had got a part-time job working with a notary that my father knew. He had recently started his own practice and was looking to get more clients. So I offered to help promote his professional services on social media, on the side, for the mighty one-time fee of $500 (Yep, still clueless).
I spent a TON of time working on crafting the most eye-catching ads, fine tuning the targeting and assessing all the analytics. Guess what? It worked! We were getting plenty of leads. Some people would email, others would call us to set an appointment.
After seeing the results that I managed to get for the notary, I asked him what price would he have been glad to pay for the exact same work I did, to a professional marketing agency. His answer was $2,000 per month. Oops.
Following that, I quickly realised most of what I had been doing was wrong. I had not been operating like a real business. I didn't know how to sell nor how to justify such a high price. I didn’t dare to charge high. I wanted to set up my own website, have consistent leads coming in and be the person running the business, rather than the one doing all the work.
So I opted to change my strategy.
I wanted to be able to charge those higher prices. My dream of making passive income was still alive. However, I did realise that passive income takes time and that at the beginning, it takes hard work to build momentum.
There IS a way you can get a lot of work done and spend less time doing it but only if you did this one thing.
Before I dive into it, think about this:
How many hours do you and I have in our day? 24. If you sleep 8 hours, you are left with 16.
That's not a lot. Even if you were a robot and worked all those 16 hours, there would be a limit to how much work you can get done. So let's say you're left with 14 hours dedicated to working.
What if there was a way where you could have 48 hours in one day? Or 64? Instead of 24 hours?
You would be able to make 2x, 3x much more money, right?
But no one has 64 hours in a day.
Look, if each person has 14 hours a day available to work. Then two persons have 28, three persons have 42 and so on.
Can you see where I am going here?
You see, it's not money that is in shortage. It's time. So why wouldn't you take advantage of other peoples' time? By having them do the work for you.
After all, that is why every company hires employees. They do it to make more money, not out of generosity. When my productivity dropped at the job I had, guess what? They fired me because they found someone better. I was replaceable.
Here is how I make $10,000+ per month with drop servicing
Thanks to my newfound knowledge and some costly mistakes...
I came up with a new strategy, which meant I basically had to start over.
Overall, I knew that if I could get results for the notary – I could replicate that with more businesses. This small success made me thirsty for more.
But how could I get more work from clients consistently and be able to get them all top quality results?
I knew I had two pieces of the puzzle to solve. The first was, finding a way to get consistent leads and converting them into sales. The second, delegating all the work by outsourcing the services to employees and collecting the profit.
Here is a breakdown of how I solved this puzzle.
The first step I took was going to the internet. I typed what I wanted to read about in Google search and quickly discovered a term called 'drop servicing'. I had never heard of it before.
But I learned that it was the exact same thing that I was looking to do. It's actually very simple to understand. You get to act as a middleman between a buyer and a seller for a service. So, if I receive $1,000 for a service I provide and I outsource the work for $600 – I get to keep a profit of $400.
“Okay, sounds cool. But how on earth can I get leads consistently?”
I didn't want to do personal visits to local businesses. I certainly didn't fancy making cold calls and getting yelled at. Even though I would have been willing to do it if necessary.
Then I had a realisation.
“Hey, why don't I use my own social media marketing skills to get leads for myself? Yes, that will work!”
Now I was excited!
“But wait, I am going to need a website to send those leads to and convert them into sales”.
Now I was stuck. Apart from having knowledge of social media marketing, I had zero tech skills and knowledge of how to build a website. Let alone a website related to this new concept I had just discovered, drop servicing.
So, take a guess what I tried to do?
I jumped on YouTube to start learning how to build websites. Of course, I wanted to have the best website out there. My motto has always been: go big or go home.
I was making a LOT of mistakes and constantly getting frustrated trying to learn how to build a drop servicing website.
I would literally spend hours trying to figure out how to get an image in the exact place I wanted it to be on the website. Then I figured I would need to learn some code to do it. Again, more hours having to play around trying to design what I needed while actually getting nowhere.
The weeks just dragged on and on. I was still frustrated and the website I had 'designed' was horrible. I knew all this wasted time could have been used on getting clients, making myself some sales and growing my business.
So, I started looking for solutions online again when I stumbled on a site that specifically designed websites in the drop servicing niche.
“What?”
I had zero idea that there were people who can build websites that focus on just one particular niche out there. Drop servicing.
Not knowing what to expect, I reached out to these guys who offered to build me a site specifically for my own social media marketing drop servicing business.
They took the time to understand my business and design a stellar site for me and to my surprise, it wasn't as costly as I thought it would be.
All I paid them was around $900 – hell, I can make that amount with just one client for one month's work. They also gave me my own logo (cool) and showed me some techniques I had never used before to boost sales, all for free. That was the real game-changer for me.
If only I had taken that approach from the start... Hiring someone to design my website straight away instead of toiling away trying to build my own website for weeks (while really getting nowhere). I would have made 10X more money. Because I could have used that time to get clients instead of feeling frustrated trying to learn web development.
The reason I'm sharing this with you is to understand how valuable time is. You see, every day that goes by is a day we can never recover. On the other hand, you can always recover and get a chance to make money again. Time is really our most scarce and valuable resource.
Now I had a killer site that I could send leads to from my own social media ads. If they didn't convert straight away (most don't, completely normal) I could collect the visitors' data and retarget them with more ads. Sounds pretty cool, right? I had solved the first piece of the puzzle – getting consistent leads.
Now comes the second piece of the puzzle. How can I handle all these new sales without doing the actual work myself? This is where drop servicing comes in.
I went ahead and listed a job request on Fiverr.com, where you can buy services for a relatively cheap price. This is where I was looking to hire social media marketers. It took me just 15 minutes to write and post a job request on Fiverr and I received dozens of messages from applicants interested in my work.
Due to the amount of applications, I closed down the request in less than a day. I eventually picked two of them. The great thing about Fiverr is that you don't have to pay out a salary but rather give the freelancers a percentage of what you earn for every job.
Now I had two guys responsible for my services. If any one decides to leave, I have many more applications in my inbox so I can quickly find a replacement.
I did have to create a system to make this work. Every morning, I would email a zip file to my freelancer's email address with crystal clear instructions. The freelancer had 18 hours to get the work done.
Each project for every specific client had marketing targets that needed to be achieved to ensure the client gets results. For instance, the client and myself would agree on monthly and quarterly targets. To hit these targets, one needs a specific set of actions to take place on a daily basis.
I would lay these out and communicate them to my freelancers on a daily basis, who would go ahead and implement the instructions as part of their day's work.
With that said, most of my day's work involved sending out these emails in the morning and a couple of hours laying out the plans to achieve the clients' targets. My main focus was on growing the business and getting my clients results. While leaving the actual dirty work to be handled by my employees.
Eventually, when I started getting myself additional clients and making more income. It was time to raise the quality even further.
Now I wanted my own employees to work for me full-time. So I listed an ad on Craigslist where I hired an additional two employees, on top of the two freelancers I converted into full timers. Right now, I have four employees working for me in total.
The #1 Rule You Need to Know To Eliminate 90% of Your Business Troubles
During this time, I was building up my income but I was still learning about business.
So I would go on the internet and read self improvement blogs and articles. Related to business, management, sales. Anything I needed to learn to help me make more money.
Then I came across a rule, a principle you must follow in your business and your life.
It was this: The worst number is one. Never have just one, always have two of something.
I started following this rule and applying it to my business. Did you notice I initially hired two persons instead of just one when I advertised on Fiverr? This is the reason why.
For every service that I sell, now I have two persons working on it. The concept is you need to have at least two people who can do the same job. If one of them cannot work on a certain day, I will have another one handle the whole work.
Another thing I did was have my employees sign an agreement and send it to me. Stating that if they want to leave, they must notify me 2 weeks prior to quitting.
Can you see how my mindset changed when I started treating what I was doing like a real business?
Quick Recap
I started with no knowledge of social media marketing. No idea of how to build, let alone run a business. Made a lot of mistakes but was always seeking wisdom and knowledge. Seeking to improve my game.
It took me some time to figure it out. What I focus on now is driving traffic to my own brand's website, collecting leads and then retargeting those leads with social media ads. I usually charge anywhere between 1-3K per month.
Although I make great money from managing these businesses' social media campaigns, it's thrilling to know that the value I add to these businesses is 10X what they pay and that they are satisfied with my work.
Still, I am in the early stages and know I can achieve much more.
So here is my humble, step-by-step advice on how to begin:

  1. Take a course on Udemy, related to any service you see yourself potentially doing. There is so much to choose from. Pick one and get started on (non affiliate): https://www.udemy.com
  2. Set yourself up as a real business from day one. Do it pro from the get go. Do not waste time playing around and 'pretending to be busy', reading emails, doing some paperwork or even building/trying to build your own website like I did. Your focus should be 100% on getting more business, more clients and more sales. Period. Get your own drop servicing website taken care of by professionals. These are the guys I personally worked with (non affiliate): https://www.lazdropservice.com
  3. Next, you want to work on your business day in, day out. But never stop learning! I can't stress this enough. Dedicate most of your day to learning the key elements of running your own business – sales, managing employees, customer service, building long-term relationships with your existing clients, selling sold/unsold clients. Then I want you to dedicate at least one hour everyday to learning how you can improve these skills I just mentioned. This could be done by reading books, customer service tips on Youtube and so on. I would believe, as a business owner, customer service is the most important.
So how do you build social media ads that get massive results?
That's a great question.
Here is what you need to know... the most important thing is that your clients want sales. They don't want the fanciest looking ad, the coolest social media content being posted. Everything you do must be based on getting your client results.
That means every social media post, story, promotion, ad campaign, engagement with your audience. Everything must contribute to the overall goal.
Let's take the notary example.
Is the goal of social media advertising to teach people about notarial services? Or to share local news? Or to create the brightest looking ad? No.
The whole purpose is to get the viewer to either a) book an appointment; or b) contact the notary for more information about their services. Both of which lead to that person working with the notary and making the notary more money.
Everything that you do has to be based around this key concept. All else that doesn't contribute to the client's targets, should be discarded.
Once you realise that you are capable of getting your clients results. And you sell those results, the amount you can charge and the success you can achieve become limitless.
**Quick Disclaimer*\*
While I make $10K+ a month in revenue consistently, I reinvest a lot of that money in the business itself (improving my website's design, customer service, refining my sales processes) and self improvement. Sometimes testing ads takes a bit longer to work until you find that ad that converts really well. Some things you have to revise and so on. While most of my employees do this stuff, I still need to monitor how things are going, along with our specific company's metrics.
I still live quite humbly and dedicate a ton of time to learning and self improvement.
This is an excellent way to learn entrepreneurship while you earn money. You have to learn to sell, outsource work, manage and so on. Everyday. This is how you learn, not by sitting on some school desk.
If you are searching for quick, easy money – sure you can get to that point with drop servicing. But you must be willing to put in the time and the work in the beginning.
The first step is commitment. This is really where most people get stuck. Until you invest time AND money in your business, then you are not yet committed. And if you don't have commitment, guess what happens? You will give up at the first hurdle. I learned that the hard way through my past failures in business prior to drop servicing.
The reality is if you don't invest time and money, you will never get an abundance of time and money in return. Seems like a paradox, but that's how it is.
That is why all those get rich quick schemes you see never seem to work. Because creating true passive income usually requires anywhere from 1-5 years of hard, hard work – consistently investing time and money towards achieving your grand vision.
So if you want to get started building your own drop servicing business, learning vital skills while making money. I wanted to let you know what it really takes before someone thinks this is some get rich quick plan.
Currently, I am focusing on scaling more and adding some more workers to the force. There is more I could talk about but this post is getting long.
Thank you so much for reading, I hope you got tremendous value out of this. I will answer any questions you might have in the comments below.
submitted by kyuuji_kun to dropservicing [link] [comments]

Learn New Skills

Hey guys! With the whole self-isolation thing going on, it’s an awesome time to learn a new skill (or ten). I've been hoarding some of the best guides / resources on digital marketing for the past ~5 years or so, and recently decided to transform it into a guide.
To make it an awesome read, I also created learning paths for most of the digital marketing channels. So, it's not like, "go read 4835 articles," but more like, "Read A, then B, then C," and so on.
Enjoy! Before we start talking about specific channels, though, let's discuss HOW you can learn digital marketing best.
First things first - you need to decide which channel to start with.
If you have a knack for writing, we’d recommend going with Content Marketing or Copywriting. On the other hand, if you’re more analytics-oriented, go for Search Ads or PPC.
As a given, you DON’T have to learn all the channels. You can just pick one that you like, and specialize in it!
Once you’ve decided on which channel to roll with, you should also establish a learning methodology.
As with most things in life, reading on digital marketing won’t take you far. You need to also put everything into practice.
We usually recommend going with one of these 4 options:
Create a test learning environment. Basically, you create a website for a basic product or service (heck, even a blog would do!), and start applying whatever you learned about digital marketing to get leads and customers. Even if you have ZERO budget, this can be an interesting learning experience. And yes - it’s possible to start w/ a zero budget. Get an internship. This can be a bit painful if you’re in the middle of your current career, but hey, swallow the pride. If you do your best, you’ll be doing some real work 6 months after the internship. Offer a local business to help them with marketing for free. Find a business you think you can help in your area and reach out to them! Create an affiliate blog. Pick a niche, create an affiliate blog, and start pumping out some content. This is mainly relevant if you want to learn SEO or content marketing. 
And here’s what you SHOULD NOT DO:
Read a guide or two, buy a course, whip out your own website, repurpose the course and start pretending to be a marketing expert to potential clients. 
There’ are way too many people doing this as-is. Please stop! You’re setting yourself up for failure.
You’d be surprised how many people we see on Facebook Ads groups asking, “hey guys, I closed my first client, now how the heck do I deliver on my promises?”
...Now that we got that out of the way, let’s get to learning some digital marketing! How to learn content marketing
Most traditional advertising channels are focused on directly selling a product. If you turn on the TV, you’ll see a TON of ads for this product, or that product or service.
Content marketing is a form of indirect advertisement.
The idea here is, instead of directly pitching your product to your target audience, you create content (article, video, infographic, etc.) around the problem your product solves, and pitch that instead.
To make this a LOT clearer, here’s a practical example.
Let’s say you’re a marketing agency that specializes in helping SaaS companies with their digital marketing (meta, right?).
Instead of directly running ads yelling “We help SaaS companies!” you create a mega-guide on the topic and advertise that.
...Which is what we did.
We created a mega-guide to SaaS marketing and promoted the hell out of it all over the web. This netted us around ~10,000+ traffic and 15+ leads in the first week, and we STILL get traffic to the piece, 2 months later.
We even posted it on this sub and got around 600 upboats.
Sweet, right?
Now, you’re probably wondering, is this option better than just running ads to your service / product?
Yes, yes it is. Here’s why:
It’s free (ish). The only resources it took was our time to write the post, edit it, and promote it. Ads, on the other hand, can be super expensive. 
It builds your brand authority. Who’d you trust with your marketing? A random guy that popped up on your Facebook newsfeed, or the guys that wrote the most comprehensive guide to SaaS marketing you’ve ever read? Exactly!
If you want to learn how to do content marketing, here's what we recommend:
First, learn the basics. You can find a ton of online courses or articles on this. Here are some of our favorites: HubSpot’s Academy content marketing course Neil Patel’s guide to content marketing basics Content Blogger’s guide to content marketing Learn how to create and promote authority content Hubspot’s guide to content creation Copy Blogger’s guide to creating epic content How to promote your content Learn how to create SEO content (more on this in the next section) How to use the skyscraper technique How to create SEO content How to create top content with the Wiki Strategy Learn how to do content marketing for a local business with Google’s course Read some case studies. Some of our favorites include: How Chris Von Wilpert made $100,000 by creating and promoting a single blog post How Mint grew to 1.5 million users (a big chunk of the credit goes to content marketing) 
Learn SEO
Search Engine Optimization (SEO) is another super popular digital marketing channel.
In a nutshell, SEO is the act of optimizing your web pages and content for Google so that your website pops up when people look up certain terms.
For example, let’s say you’re a project management software. Would it benefit you if you popped up #1 when people Google for your keyword?
Yes, yes it would. You’d be getting highly qualified leads for your software every day, for free, with ZERO ad spend.
Cool, right?
Here’s what an SEO specialist does on a daily basis:
Content Creation - Create SEO content (or work with freelance writers) On-page SEO - Make sure that all content on the blog is optimized for Google and interlinked to each other Technical SEO - Make sure that the web dev team is following SEO best practices when working on the website SEO Strategy - Doing keyword research and finding new web pages and content to create Link-building - Conducting link-building (or supervising outreach specialists). 
Now, here’s how to learn SEO... SEO Learning Path
First off, learn the basics. SEO Basics by Backlinko SEO in 2020 by Backlinko Awesome SEO tutorial on Reddit What’s DA/PA Then, learn how to do technical SEO, set up tracking, and optimize your website Setup Google Analytics and Search Console Improve load speed. Check out this article by Moz Optimize your web pages for SEO. For this, you can use RankMath if you’re using WordPress, and Content Analysis Tool if you’re not Losslessly compress all your images. This should save ~75% of space for your images and drastically increase site load speed (which improves SEO). If you’re using WordPress, you can use Smush to automatically compress all images on your site. Learn how to do keyword research Top guide on How to do keyword research Learn how to create SEO landing pages Learn how to create SEO content Our own guide to creating SEO content Backlinko’s skyscraper strategy (i.e. how to create and promote epic SEO content) How to create top content with the Wiki Strategy Learn how to do link-building Learn link-building basics Learn how to do outreach Discover ALL the link-building strategies out there Learn how to optimize article headlines Read some case studies How Nat grew a website to 10k+ visitors per month How Pipedrive ranked on a high-volume keyword 
If you’re learning digital marketing because you own a local business, then the game is a bit different. While 90% of the principles above still apply, you should also read about local SEO and how it works. ...And other channels
So we already tried making this post a bit back, but Reddit shadowbanned us for having way too many outbound links. If you guys want to get the full list of resources (and marketing channels to learn), you can check out the complete blog post.
submitted by Seabuttersh to FacebookAdsHacks [link] [comments]

We just compiled a huge list of learning resources for digital marketing. We thought this sub would appreciate it!

Hey guys! With the whole self-isolation thing going on, it’s an awesome time to learn a new skill (or ten). I've been hoarding some of the best guides / resources on digital marketing for the past ~5 years or so, and recently decided to transform it into a guide.
To make it an awesome read, I also created learning paths for most of the digital marketing channels. So, it's not like, "go read 4835 articles," but more like, "Read A, then B, then C," and so on.
Enjoy!

Before we start talking about specific channels, though, let's discuss HOW you can learn digital marketing best.

First things first - you need to decide which channel to start with.
If you have a knack for writing, we’d recommend going with Content Marketing or Copywriting. On the other hand, if you’re more analytics-oriented, go for Search Ads or PPC.
As a given, you DON’T have to learn all the channels. You can just pick one that you like, and specialize in it!
Once you’ve decided on which channel to roll with, you should also establish a learning methodology.
As with most things in life, reading on digital marketing won’t take you far. You need to also put everything into practice.
We usually recommend going with one of these 4 options:
  1. Create a test learning environment. Basically, you create a website for a basic product or service (heck, even a blog would do!), and start applying whatever you learned about digital marketing to get leads and customers. Even if you have ZERO budget, this can be an interesting learning experience. And yes - it’s possible to start w/ a zero budget.
  2. Get an internship. This can be a bit painful if you’re in the middle of your current career, but hey, swallow the pride. If you do your best, you’ll be doing some real work 6 months after the internship.
  3. Offer a local business to help them with marketing for free. Find a business you think you can help in your area and reach out to them!
  4. Create an affiliate blog. Pick a niche, create an affiliate blog, and start pumping out some content. This is mainly relevant if you want to learn SEO or content marketing.
And here’s what you SHOULD NOT DO:
Read a guide or two, buy a course, whip out your own website, repurpose the course and start pretending to be a marketing expert to potential clients.
There’ are way too many people doing this as-is. Please stop! You’re setting yourself up for failure.
You’d be surprised how many people we see on Facebook Ads groups asking, “hey guys, I closed my first client, now how the heck do I deliver on my promises?”
...Now that we got that out of the way, let’s get to learning some digital marketing!

How to learn content marketing

Most traditional advertising channels are focused on directly selling a product. If you turn on the TV, you’ll see a TON of ads for this product, or that product or service.
Content marketing is a form of indirect advertisement.
The idea here is, instead of directly pitching your product to your target audience, you create content (article, video, infographic, etc.) around the problem your product solves, and pitch that instead.
To make this a LOT clearer, here’s a practical example.
Let’s say you’re a marketing agency that specializes in helping SaaS companies with their digital marketing (meta, right?).
Instead of directly running ads yelling “We help SaaS companies!” you create a mega-guide on the topic and advertise that.
...Which is what we did.
We created a mega-guide to SaaS marketing and promoted the hell out of it all over the web. This netted us around ~10,000+ traffic and 15+ leads in the first week, and we STILL get traffic to the piece, 2 months later.
We even posted it on /entrepreneur and got around 600 upboats.
Sweet, right?
Now, you’re probably wondering, is this option better than just running ads to your service / product?
Yes, yes it is. Here’s why:
  1. It’s free (ish). The only resources it took was our time to write the post, edit it, and promote it. Ads, on the other hand, can be super expensive.
It builds your brand authority. Who’d you trust with your marketing? A random guy that popped up on your Facebook newsfeed, or the guys that wrote the most comprehensive guide to SaaS marketing you’ve ever read? Exactly!
If you want to learn how to do content marketing, here's what we recommend:
  1. First, learn the basics. You can find a ton of online courses or articles on this. Here are some of our favorites:
    1. HubSpot’s Academy content marketing course
    2. Neil Patel’s guide to content marketing basics
    3. Content Blogger’s guide to content marketing
  2. Learn how to create and promote authority content
    1. Hubspot’s guide to content creation
    2. Copy Blogger’s guide to creating epic content
    3. How to promote your content
  3. Learn how to create SEO content (more on this in the next section)
    1. How to use the skyscraper technique
    2. How to create SEO content
    3. How to create top content with the Wiki Strategy
  4. Learn how to do content marketing for a local business with Google’s course
  5. Read some case studies. Some of our favorites include:
    1. How Chris Von Wilpert made $100,000 by creating and promoting a single blog post
    2. How Mint grew to 1.5 million users (a big chunk of the credit goes to content marketing)

How to learn SEO

Search Engine Optimization (SEO) is another super popular digital marketing channel.
In a nutshell, SEO is the act of optimizing your web pages and content for Google so that your website pops up when people look up certain terms.
For example, let’s say you’re a project management software. Would it benefit you if you popped up #1 when people Google for your keyword?
Yes, yes it would. You’d be getting highly qualified leads for your software every day, for free, with ZERO ad spend.
Cool, right?
Here’s what an SEO specialist does on a daily basis:
Now, here’s how to learn SEO...
SEO Learning Path
  1. First off, learn the basics.
    1. SEO Basics by Backlinko
    2. SEO in 2020 by Backlinko
    3. Awesome SEO tutorial on Reddit
    4. What’s DA/PA
  2. Then, learn how to do technical SEO, set up tracking, and optimize your website
    1. Setup Google Analytics and Search Console
    2. Improve load speed. Check out this article by Moz
    3. Optimize your web pages for SEO. For this, you can use RankMath if you’re using WordPress, and Content Analysis Tool if you’re not
    4. Losslessly compress all your images. This should save ~75% of space for your images and drastically increase site load speed (which improves SEO). If you’re using WordPress, you can use Smush to automatically compress all images on your site.
  3. Learn how to do keyword research
    1. Top guide on How to do keyword research
  4. Learn how to create SEO landing pages
  5. Learn how to create SEO content
    1. Our own guide to creating SEO content
    2. Backlinko’s skyscraper strategy (i.e. how to create and promote epic SEO content)
    3. How to create top content with the Wiki Strategy
  6. Learn how to do link-building
    1. Learn link-building basics
    2. Learn how to do outreach
    3. Discover ALL the link-building strategies out there
  7. Learn how to optimize article headlines
  8. Read some case studies
    1. How Nat grew a website to 10k+ visitors per month
    2. How Pipedrive ranked on a high-volume keyword
If you’re learning digital marketing because you own a local business, then the game is a bit different. While 90% of the principles above still apply, you should also read about local SEO and how it works.

...And other channels

So we already tried making this post a bit back, but Reddit shadowbanned us for having way too many outbound links. If you guys want to get the full list of resources (and marketing channels to learn), you can check out the complete blog post.
submitted by DrJigsaw to marketing [link] [comments]

Short the literal FUCK out of IQ

Disclaimer and Risks: This is not financial advice, and you must always be cautious when betting against Winnie the Pooh. One major risk factor is the fact that BIDU owns 50% of IQ, and even more worrisome is that 30% of BIDU’s revenue stems from IQ. Whether or not China will intervene to prevent the plunge in value of its own version of Google is unknown, but is certainly a risk that should be hedged against. I’m very confident on this trade and have verified some of the more important arguments lined in the paper, but as always do your own DD and hedge appropriately.
Hello you beautiful bastards, it’s been a while. I’m back with another DD, but this time it’ll be a little different than my usual options-exclusive DD. As we all know, volatility was crazy during most of last week, making the Unusual Options Strategy extremely difficult to use due to the amount of noise that was in the options market. In addition, me and the gang are hard at work perfecting our analysis and filtration strategies, so it was a good week to diverge from my usual spiel on Unusual Options.
Now I’ve already seen a couple posts on iQIYI, or $IQ and its potentially fraudulent financial statements. However, me and my team did a deep dive into IQ and the Wolfpack Research report on the subject, and I wanted to offer my own voice in this discussion.
What is IQ?
About a month ago, Wolfpack Research released this report on its findings of evidence of IQ inflating its numbers. While Wolfpack doesn’t exactly have the best track record, the report was corroborated by Muddy Waters, who have a much cleaner track record for spotting these potential frauds.
IQ is known as the "Netflix of China", and is valued at around 12 billion dollars currently. It allows users to stream videos. The company is based in Beijing and is partly owned by Baidu, the "Google of China". It had its IPO in 2018 and is currently sitting at $17.95 per share.
Some of you have pointed out that it’s not the same situation as LK, as LK was cut and dry fraud and the IQ is simply inflating the numbers. I am here to tell you not only is IQ inflating the numbers, it’s actively taking steps to disguise its completely fabricated revenue, user count, and investments. Here is a detailed outline of what exactly the Wolfpack Report has found and see for yourselves if you think IQ should be valued at 12 billion right now.
How is IQ inflating its share prices?
There's more and more evidence piling up against IQ. Here is Wolfpack's full report. There are numerous red flags on IQ's financial statements, and the fact that the stock is still trading at such a premium is absolute insanity. Any single one of the factors above could mean a HUGE drop in share price, and yet we have almost a dozen of these factors congruent to each other. It’s safe to assume investigations of IQ are already well underway, and any negative news will send this stock drilling to the fucking core.
Options Activity
In terms of Options Activity, IQ had a fairly large put buy ahead of their earnings. However, that is not the real focus. If you were to look at the option chain on the LEAPS for IQ, you'll notice huge open interest in the January 2021 put contracts. This indicates that either funds are hedging against a downturn in IQ or are betting for a downturn in IQ's price similar to LK's earlier this year. Either situation plays very much into the bear thesis. There is also significant put option open interest on BIDU.
What the move?
What to play? IQ is a fraudulent company, so their earnings report on Monday is not necessarily going to reflect reality, and therefore the stock price will most likely not drill. However, the prices on the May 22 expiry options imply that you would only need a 1-2 dollar movement in price to be profitable with a strangle, regardless of IV, thus allowing you to profit from both sides in the short term.
In terms of the long term play, IQ will go down just like LK did, it's just a matter of when. LK tanked around 3 months after the Wolfpack report was released. This current report was released April 7th, and already numerous agencies and organizations are investigating IQ and its business partners, as well as several independent law firms.
My Personal Position and TL,DR
I’m personally going with the IQ Sept 18th 15p in order to balance out my cost basis and risk. They’re fairly cheap and will give me plenty of time to roll out to December puts if price action hasn’t moved by July. I’m hedging with 5/22 18C to play earnings and make sure I don’t get burnt if there happens to be a run-up and short term volatility.

UPDATE: Huge put buying and call selling right now, looks like institutions are catching on.
UPDATE: Earnings Call is 9:00 EST, we will wait until then.
EOD May 19: Huge blocks of IQ were sold AH, and new legislation is expected to pass subjecting Chinese companies to regulation by US based auditors and the PCAOB, potentially causing a mass exodus from Chinese equities. BEAR GANG
May 20 UPDATE: As will meade says, wow
submitted by qwertyrayz to wallstreetbets [link] [comments]

Affiliate Marketing Agency

Affiliate Marketing Agency
In Affiliate marketing affiliate earn money or commission for promoting another organization's or individual's items. The strategy is extremely basic, these associates scan for the items and afterward advance the items and acquire an attractive measure of cash in the blink of an eye. An Affiliate Marketing Agency advertising organization is a kind of office that assumes the liability of advancing your items. This organization has various kinds of individuals which makes this errand simple. On the off chance that you need your business to build up a productive and gainful offshoot program then you need to advance your business through a notable subsidiary advertising organization. This office will do a great deal in boosting your business.
On the off chance that you are searching for the associate advertising administrations, at that point, you are in the opportune spot since we offer these types of assistance and we attempt our best to take your business high. We have an appropriate group for the advancement of items and through this group, we dole out various errands to various individuals from the group and along these lines, the particular undertaking is finished by every individual from the group.
The deals are handily followed through an offshoot connect starting with one site then onto the next site. Subsidiary promotion is getting expanded step by step because of site connections and internet-based life. The aftereffects of online life advertising are amazing and as indicated by the desires for offshoots.
Affiliate Marketing Agency
We will do a ton of work to improve your business and afterward let you ready to make due in the business advertise. We have a ton of involvement with this partner showcasing and our associate promoting organization is proficient in this errand. We are renowned for our work and quality work. Most organizations are positioned by our associate promoting office.
Affiliate marketing organizations utilize various approaches to advance your item as these ways incorporate internet based life, for example Instagram Affiliate Marketing, Facebook, Twitter, and so forth. Instagram is the most ideal method of spreading your words. The Instagram association is useful for some reasons as the individual doesn't have to meander about and everything is set on it around the world. It sets up prospecting gauges for various reasons. At the point when it offers a wide assortment of items to numerous kinds of clients over a wide geological zone, it joins an assortment of salesforce structures. Agents might be specific by domain item, region client, or at last by an area item client. One of the most intriguing advancements in Instagram member advertising is the development of a national record of the executive's divisions.
You can locate a proficient and right promoting office for you in a matter of seconds yet you have to focus on certain tips and steps. You can without much of a stretch at that point locate a decent promoting organization for your business or brand. An offshoot showcasing organization has various members and they elevate the items to adherents and clients purchase the item and eventually income is shared over the diverts which are associated with advancing your items.
submitted by StiveJack to u/StiveJack [link] [comments]

6,000 Word guide on Local biz SEO + list of 2,190 websites that accept guest blog posts + 800 SEO terms mapped out on a HUGE infographic, + other SEO templates.

Reddit Intro
This is an intermediate SEO guide. It's not super vague, but I'm also not trying to go into great detail on the more advanced techniques used for highly competitive keywords. The only thing really missing here is more information on Silos and the super basic shit you can find LITERALLY anywhere.
My goal with this guide was to provide SEO guidance for any local business as it grows and evolves. For example, you don't need a full-blown SEO strategy when you've been in business for 4 days--you can, however, benefit from having a GMB listing or single-page website.
If you want basic stuff:
Ahrefs blog post on local SEO
Moz Local SEO checklist
How is it laid out?
It starts with the most important stuff someone should be doing right from the start. Then it grows and expands with the needs of the business. It also tells you the exact pages you need to link to and where you should put the keywords to "optimize" them.
Quick note:
For the most part, any SEO optimization that is not located in this guide can easily be done through the Yoast SEO plugins. They don't give the greatest advice, but it's better than paying someone $1,300/mo to do everything Yoast tells them to do.

Intro

This is the ultimate guide to building and ranking a website. We don’t just want a website to rank though, we want to turn it into a lean, mean, lead-generating machine. My personal philosophy around business and marketing is to pick the low hanging fruit first. I start every effort as close to the sale as possible and build processes to take advantage of as many sales as I can as I move further away from the sale. What I mean, is that I always try to focus on the smallest efforts with the biggest results.
I have a feeling this is still going to confuse a lot of people. Let me give you an example: my cabinet painting company’s content.
Most people in the small business space are focusing on writing how-to guides because they think this makes them seem like an “authority” in their industry, I create case-studies. I take before and after pictures and write little stories about the projects. When someone is looking for a how-to guide, they’re looking to do it themselves. That’s not the type of traffic I want to bring to my website. That type of traffic isn’t going to convert for months--maybe even years!
Someone looking to see if you’re the right fit, on the other hand, they’re going to be looking for proof that you can do what they’re looking for. They want to see that you’re in the trenches providing the services that they’re wanting to eventually purchase. They want proof. This is why I write little case-studies about our projects and not “how to paint cabinet guides”. This isn’t the only reason I do this either. Think about it. How often do you go to a small business website to read a how-to guide? Never. You always big the big, well-known, brands with huge nationally/internationally ranking websites that you could never compete against.
So, why in the world would you want to spend time and effort making something that no one will read? That’s the question every business owner should be asking themselves. Now, I don’t want to say that it’s a totally useless effort. I’m mostly just pointing out that it shouldn’t be your main focus until the time comes when you need to make that type of content. Always start with the sale, and move backward to create a process that helps turn traffic into sales.
Now, let the fun begin.

Content

Intro

I break all content into 3 different types: conversion, engagement, and trust. Conversion content, focuses on the immediate goal of turning visitors into sales. Engagement content focuses on drawing the customer in--to read more, click more, and dive deeper into the website. Trust content focuses on showing that you’re a credible resource of information, products, and services.
Content is a huge part of your SEO as well as your ability to turn traffic into sales. Now, the problem is that these 3 content types all interweave between themselves to support and improve each other’s ability to convert website visitors. Many businesses become confused and unsure about where their priorities are when it comes to website content. They read lots of guides online, but most of those guides cater to affiliate marketers or bigger companies that have a much bigger audience.
SEO will bring traffic to your website, but it’s not an automatic sales machine. People don’t just instantly buy whatever you tell them to buy at the drop of a hat. You need to create processes that gently lead them down the path that you would like them to take. This path consists of several different stages, but those stages aren’t definite. Some people move to one stage at one moment in their decision-making process, then move right back to the very beginning.
This part of the guide will go over those processes that help convert traffic. However you will find that throughout the entire guide I will be explaining how to bring traffic to the website so it gets converted.

Google My Business

GMB comes first

Your Google My Business listing is the single most important web asset that you can own as a small business owner. This should always come first. Before you have a website, before you advertise, before ANYTHING. Why? Because it contains all of the most important content elements in a 3rd party system (more trustworthy) AND it brings visitors to your business.
I would say that the biggest reason for getting this set up first though, is because you want to start getting reviews as quickly as possible. Your reviews are a huge part of being able to convert traffic into sales. Typically anyone that finds you through online advertising via Facebook or Google ads, will go look at your reviews and website before contacting you. I call this the background check. People want to feel like they’re making the right decision. They don’t want a bad experience and they don’t want to be scammed.
It’s also probably one of the single most important factors in local business SEO. Without your GMB listing, it will be very difficult--dare I say--impossible to rank without it. I guess it’s not impossible, but it would really fucking stupid not to have it.
There’s already plenty of guides out there on how to set up your Google my business listing, so I’m not going to go into very much detail on the basics. What I will say, is that you need a cheap option for reminding people to give you a review. SMS (texting) has been proven to have an increased ability to get people to write reviews. The problem with this is that a lot of review or public relations software services that provide text reminders cost a lot of fucking money. Instead of paying $400/mo on Podio or Birdeye, use Hopfu.

Home Page

Home page comes second

EVERY business needs a homepage, and you can get away with a lot more than most marketers are willing to admit--with a single-page website. So don’t ever think it’s an all-or-nothing type of situation. This simply isn’t true.
This also doesn’t mean that you should forever have a single-page website. As you start growing, so should the number of pages on your website. If you don’t have the time or money to build a formal website, just stick to this. I would say that it’s good to have a website though. You shouldn’t try and skimp on this. If you want to be seen as credible and charge higher prices than your competitors, a website will go a long way in making this happen.
Here is everything you should have on your website to not only improve your ability to convert traffic but to start a good foundation for your SEO efforts.
Here’s a list of everything you need. Below you will find descriptions.
-Condensed information
-Core offer
-Small contact form
-Sticky phone #
-Clear USP
-Logos/badges
-Real images
-No more than 3 reviews
-3 step process
Use this image for reference:
What is condensed information?
What do I mean by this? I mean that you should really only have blocks of text with no more than 100 words. Brief descriptions or explanations of anything that’s important for people to know. People have short attention spans and despite what everyone says, content length does not dictate a website’s ability to rank on Google. Context is key in ranking and too much content CAN destroy your ability to rank for the specific keywords you’re trying to rank. Not only that, but no one fucking cares and won’t read any of it. Remember the goal is to convert--not just have people visit your website. If you create small bite size chunks of information, then people are more likely to actually read the information. If they’re reading, then they’re engaging. If they’re engaging, they’re more likely to convert. Keep it stupid fucking simple. Make sure you have condensed information about the services you offer on this page.
-100 word chunks of information.
-Have a hierarchical tag (H2 or H3) on top of the information chunk with a topical keyword.
-If you have more than 1 page, link to the other pages that the info chunks talk about.
-1 link per information chunk.
-Copywriting is not an informational chunk.
What is a Core offer?
Your core offer is the offer someone accepts right before a sale. If you’re a smaller business, keep it to this. As your business and website grow, you can add a supplementary offer for anyone that isn’t quite ready to take the leap on your core offer. For most service businesses, your core offer is consultation/assessment/audit/etc. For a product based business, this is a “visit us”, or a “see our products” page, if they can make purchases online.
-Offer closest to the sale. Ie. Estimate, consultation, visit us, etc.
-If a bigger website/business, then create an offer for traffic that isn’t ready for the core offer. Ie. ebook, newsletter sign up, etc.
What is a sticky phone #?
A sticky phone number is a sticky bar that has your phone number on it. A sticky bar is a very small banner that follows the user as they scroll up or down on a website. Phone calls are proven to sell (literally--it’s been proven) 1000% better than forms. So getting phone calls should always be top of mind. It’s even better if you have a cute little picture of yourself next to the phone number with your name. This makes them feel more comfortable by thinking they know who they’re calling when they dial that number. Also, local phone numbers are TWICE as likely to convert than 800 numbers. It also goes without saying that you should make your phone numbers clickable on mobile. This is done with a tel:123-456-7890 link.
-Sticky bar with phone #.
-Put a cute little picture of yourself with your name next to the phone number.
-Local phone numbers convert better.
-Make your phone numbers clickable on mobile.
What is a small contact form?
For the love of all things holy, quit making your contact form super fucking difficult to fill out. You don’t need people’s zip codes, street addresses, blood types, or their mother’s maiden name. If you’re using Neuro-linguistic programming or compliance psychology to improve your conversion rate with a multi-step form, then you can start with a less threatening ask and end with their contact information. Compliance psychology has seen increased conversions of up to 76%, this however does not mean that your small business will benefit that much. The idea behind compliance psychology is if you can get someone to take small actions, they’re increasingly more likely to take big actions. If you want a multi-step form, you can use Leadformly or Jotform.
-Keep it super fucking simple. Name, number, email--nothing else.
-You can increase conversions with multi-step form with less threatening questions to qualify traffic before you get to the core ask (contact info).
What is a unique selling point (USP)?
You should always try and have a unique selling point, but when you’re a small business that isn’t making innovative wakes in your industry--this can be pretty fucking difficult. You can usually find a unique selling point by learning about your target audience. You can read good/bad reviews and learn what your target audience likes/dislikes, then take it to the fucking extreme. Do they complain about a project taking too long? Offer the “Holy hell done in just one hour” package. A company by the name WOW-1-day painting did this. Not everyone is that creative or capable of creating a unique selling point though. So what do you do if you’re one the unlucky majority? Just clearly state what you do or how you benefit others. Best place to do this is the headline.
-Can you come up with a usp? Put it in the headline.
-Not sure if you can? Read reviews of likes/dislikes, then take it to the fucking extreme.
-Least creative person in existence? Benefit or “We do X” in your headline.
What are Logos/badges?
Logos and badges are used for social proof. Social proof is used to build trust and credibility. It shows people you’re trusted by other people and companies, so you should be worthy of your traffic’s trust. The more credible your logos and badges, the better. Use Facebook and Google reviews over Homeadvisor’s, because they’re more credible. However, if you have a Homeadvisor or Upcity badge that shows how awesome you are, then use that too. If you’re a business to business company, then use the companies you’ve worked with. If you’re not solely business to business but offer commercial services, then add the logos of the businesses that you’ve helped on your commercial service page.
-Review badges/logos for social proof.
-Use awards/badges when you can.
-The more credible, the more betterer.
Why shouldn’t you use stock images?
Don’t sacrifice your looks for your ability to convert. Stock images do not promote trust, in fact they do quite the opposite--ESPECIALLY for local businesses. You want to be real and tangible, not fake and unreal. There’s often this saying that many marketers use, “ugly websites convert”. It’s true to a certain point. Huge businesses have nice looking websites and they convert really fucking well. There shouldn’t be any question that a good looking website can convert. BUT they can look good and still be real/tangible. If you want stock images, go hire a photographer and take real photos of yourself and your store. If not, do the best you can to make it look good and still use real photos. Real photos might look ugly, but they convert.
-You want to instill trust. Stock images instill distrust.
-You can still have a good looking website with real photos.
-Ugly real photos will still convert better than good looking stock images.
Why only 3 reviews?
Because people don’t trust narcissists. The more you talk yourself up, the less people will believe you. It’s well known that businesses buy fake reviews. The better it makes you sound, the less people are going to believe it because they think it’s fake. Use clear and concise reviews that preferably talk about your unique selling points or the benefits that you offer people. If you’re advertising, it’s even better if you can get reviews that specifically talk about your core offer. Also, use real people images, not that fake stock image shit. That’s the biggest way to turn people off after having read your awesome review.
-Less is more.
-The more it’s tailored to your audience or offer, the better.
-DON’T USE STOCK IMAGES
What is a 3 step process?
3 step process, uses iconography to explain your process moving forward. The less mystery that people have to experience the more comfortable they feel taking action. If you have a 3 step process for your core offer or for your service, the better people will feel about taking you up on the offer or buying your service. This follows Miller’s law. I don’t want to go into too much detail, but less is more. Keep the steps concise.
Internal linking in this order:
-link to each core service page
-link to each service area/location page
-link to your blog
-link to pricing
-link to link to about us
Keyword in Title:
Not applicable.
Keyword in link:
Not applicable.
Yoast:
You’ll want to get the Yoast SEO for everything else I’m about to tell you to do.
Keyword in SEO title:
This is what appears on Google when someone searches for a keyword and sees your page in the results. Can’t think of a good SEO title? “{Arizona or Descriptor} {Service} | {Company name}”
Keyword in Meta Description:
This is the description that shows up in search results under your SEO title. Keep the keyword to the left as possible. Can’t think of a good description? “Looking for a {service} in {State}? {Unique selling points/benefits}”
-Your service process, ordering process, core offer process, etc.
-Less mystery = more confidence
-More confidence = higher conversion.

Product or service pages

Product or service pages come 3rd.

As your company grows and expands, you need to grow your website. Product or service pages are normally for engagement content. They answer many of the questions that your website traffic has about, well, your products or services. This is not true for any e-commerce businesses, but this guide isn’t for e-commerce--it’s for local businesses. Again, this is why so many business owners get confused. There’s so much information out there for e-commerce and affiliate marketing, but nothing for the local biz.
Your product or service pages should be organized under a /services/ or /products/ parent page. If you don’t know how to do this--Google it. You also shouldn’t have any more than 3-4 core services. Too many times do I see local businesses put every single possible service in the navigation and that’s literally the dumbest thing you can do. There’s a little something called decision fatigue. This is why landing pages don’t have navigation and they only have one offer, instead of many offers. It’s also why salesmen limit the amount of options they give you by saying things like, “are you available this afternoon or evening?”.
It works.
It also works for SEO. Too many stupid supplementary services confuses Google and can causes it to choose the wrong things to rank. Instead, you should have supplementary services under their closest related core service. What exactly do I mean by this? Okay let’s do an example. Let’s say you’re a painter. If you’re doing it wrong, your service pages will look like this:
Services
-Door painting
-Interior painting
-Face painting
-Murals
-Wall painting
-Metal trim painting
-kitchen painting
-Fence painting
Your URLs for sake of explanation will look like this: Website.com/services/face-painting
Instead of doing that, do this:
Services
-Interior painting (h1)
--Doors (h2)
--Kitchens (h2)
--Indoor Murals (h2)
-Exterior painting (h1)
--Fence (h2)
--Metal trim (h2)
The reason this works is it adds more context to your core services and helps Google to understand what you offer. It’s also better for the customer experience. You can add small descriptions for each supplementary service with before and after pictures. You can also compare and contrast the supplementary services, level offers (good, better, best qualities), FAQs, etc.
Your /Services/ parent page should have descriptions of your core services, FAQs, and all the other important stuff that your customers need to know.
Your product and services pages are also a really good opportunity to add some story-telling and branding to your website for added kick of conversion probability. Give people an inside look of your shop and show pictures of you performing the services or making the products.
Internal linking
-link to pricing
-link to portfolio
Keyword in Title:
Just the service/product.
Keyword in link:
Just the service/product.
Yoast:
You’ll want to get the Yoast SEO for everything else I’m about to tell you to do.
Keyword in SEO title:
This is what appears on Google when someone searches for a keyword and sees your page in the results. Can’t think of a good SEO title? “{Descriptor ie. Affordable/cheap/professional} {Service} | {Company name}”
Keyword in Meta Description:
This is the description that shows up in search results under your SEO title. Keep the keyword to the left as possible. Can’t think of a good description? “Looking for a {Descriptor} {Service}? {Unique selling points/benefits}”
Takeaways
-AGAIN keep everything simple.
-Less is more.
-Write content that helps them make a decision. FAQs, Comparisons, Before/Afters, case studies, etc...
-Nothing shady with a clear ulterior motive like, “why you need to hire a X”. That’s fucking stupid and no one believes you.
-Link to relevant information. Pricing, portfolios, and service areas/locations are relevant to your product or service.

Service area/location pages

Service area/location pages are 4th

This is when you start doing SEO. Going to keep this super simple. Do NOT put your service area/location pages under a parent page, unless you’re in multiple states/countries.
Just do this: website.com/city/
Don’t be a trasy wanna-be SEO expert and use: website.com/service-in-city/
Content:
Typically these are going to be like your homepage, but they need to double down on material that converts. These pages SHOULD be attracting people that are the most likely to convert, therefore, you should treat them as such.
-Core CTA
-USP
-Before/After
-Real photos of real people
-Skimmable service points (that link to service pages)
-Logos/badges
-3 step process
-3 reviews
The big thing here is you should try and tailor everything to that specific city as much as possible. Use pictures you took in that city, use advertising copy that relates to that city’s audience more than others, etc…
A lot of people think the content can’t be the same between the city pages. That’s a fucking lie. You can just switch out the city and you’re good. Not recommended, but it’s not going to kill your SEO. In fact, all of my city pages have the same exact meta description, content, anchor-text, keywords, etc-- and they’re all on the first page. I even changed things up on 2 pages, just to see if there would be a difference. NOPE. No difference in ranking AT ALL. In fact, there’s a lot of myths in SEO and I’ll cover some of them later.
Internal linking:
-Service pages
Keyword in Title:
Service + city name or city name + service.
Keyword in link:
Just the city name.
Yoast:
You’ll want to get the Yoast SEO for everything else I’m about to tell you to do.
Keyword in SEO title:
This is what appears on Google when someone searches for a keyword and sees your page in the results. Can’t think of a good SEO title? “{City} {Servicer ie. house painter} | {Company name}”
Keyword in Meta Description:
This is the description that shows up in search results under your SEO title. Keep the keyword to the left as possible. Can’t think of a good description? “Looking for a {servicer} in {city}? {Unique selling points/benefits}”

About Us page

About Us comes fifth.

Your About Us page really only supplements everything that we’ve covered up until this point. If you have all the other stuff and don’t have this page, you’ll do just fine. The same goes for only having another page’s preceding page if you’re a smaller business. Again, as the business grows, then you should add more to improve your ability to convert. The bigger you are, the more the smaller nuance stuff is going to matter. The smaller you are, the less effect it will have.
Your about us should have the following:
-Our team with pics and bios
-Credentials with PDF link to your proof of license, insurance, and/or certifications. No one does this, they just say they have it--this will set you apart.
-Company story (what inspired you to run the business)
-Company Mission (why you continue to run the business)
Why is About Us important?
The about us section is important because of a little psychological phenomenon called familiarity or tribalism. People who feel like they know you, tend to like or approve of you. They’re less likely to discredit you, which is why so many parents have a hard time believing their kids turned into criminals. If they’re less likely to try and discredit you and they like you, they will buy from you. Especially if you have some kick ass content on your About page.
I’d quickly like to address hypocrisy
Don’t be a fucking hypocrite when you’re writing your mission statement. If you aren’t about customer service, serving people, making the world better--don’t lie about it. It’s only going to hurt your brand. If you’re really that much of an asshole that this stuff doesn’t actually apply to you, then spin it differently--just be honest.
Easy to follow framework for a mission statement
A lot of people know this idea, but haven’t read the book. This is Simon Sinek’s company mission framework. Start with why (your core moral/value). Next, explain how you benefit your customers. Finally, end with what you do.
Here’s an example:
I believe most content sucks ass and I want to change that. I’m not a great writer, but I can still do this by going into great detail AND explaining why you should do the things I’m telling you to do. Above all else, I’m just a badass content marketer.
How to write your business’ story?
If you want to go all out, then do this: start with your hero (you) going on a journey, that finds a guide, faces a big decision, then triumphs over evil by doing good. You don’t necessarily need to do this, but it definitely won’t hurt if you do.
Here’s an example:
I’ve always wanted to be an entrepreneur, but didn’t have the confidence to really go through with it (relatable hero on a journey). One day came across an opportunity like no other--my friend was selling his business (the guide)! I bought it from him in hopes of getting my feet wet in the business world. It was a steep learning curve to say the least and I faced a lot of adversity like quitting my job without a single dollar in my savings account (big decision). In the end, despite all my obstacles, I’m here today. The owner of a wonderful business that I can call my own.
It’s even better if you can really make pain palpable.
Why you should use your real credentials
Don’t just say you’re licensed, bonded, and insured. Whip it out and slam it on the table. Show them that you actually are. Not a lot of people will even look at this stuff, but anyone that does will be impressed. You’re different, you’re real, you have nothing to hide. With proof comes confidence and with confidence comes spending. Upload the PDFs to your websites media storage, then link from the about us page to your certificates and licenses.
Internal linking:
-Link to contact page
Keyword in Title:
Not applicable.
Keyword in link:
Not applicable.
Yoast:
You’ll want to get the Yoast SEO for everything else I’m about to tell you to do.
Keyword in SEO title: Not applicable
This is what appears on Google when someone searches for a keyword and sees your page in the results. Can’t think of a good SEO title? “About Us | {Company name}”
Keyword in Meta Description:
This is the description that shows up in search results under your SEO title. Keep the keyword to the left as possible. Can’t think of a good description? “Hear about our story, read our mission statement, and see what makes us a credible business.”
Takeaways
-Keep it real.
-Keep it short, but take them for a wild ride.
-Start with your why, explain how you benefit the customer, end with your what.
-Tell your story like a fucking boss.

Blog

Blog comes last

Your blog is for SEO. However, you can also use it for case studies and other content that affects SEO less, but converts more. You should definitely focus on the content that converts more when you’re first starting out. As you’re building your business and expanding your reach, maxing out your other marketing channels and moving into the SEO space, then you can start building other content that builds your topic relevance. No one is going to write your how-to guides if you’re a local business. Even if you’re a B2B business like a web designer or whatever, what ends up happening is you attract business owners that want to do everything themselves or will let you do all the hard work, then fire you.
Silo-ing
The architecture of your website is super important for bigger businesses, but as a small business owner, you probably hear how imperative it is for you to do the same. The thing is that the more information your website has, the more you need to put into files and categorize it in order for Google to make a quick understanding of what your website is all about. The smaller the website and the more niche it is, the less important this becomes. However, we’re still going to go over proper silo-ing.
The silo set up
The smaller the business, the smaller the silo--which is good for you! First, you’re going to make categories out of your core products or services. Then, you want to make subcategories with your supplemental services and other related topics. You should have at least 5 posts for every category or sub-category, so make it count.
Example:
Smaller Site example:
Category: /Interior-painting/
Blog Post: /kitchen-painting-guide/
Link: website.com/interior-painting/kitchen-painting-guide/
Bigger Site example:
Category: /Residential-painting/
Subcategory: /Interio
Blog Post: /kitchen-painting-guide/
link: website.com/residential-painting/interiokitchen-painting-guide/
Don’t do this:
Category: /guides/
Sub-category: /how-to/
Why shouldn’t I do that??
You don’t want to use words that are too broad and aren’t immediately relevant to your main category topics. Having the main category as a random, not immediately relevant, the keyword will throw Google for a curveball and tank your rankings. Basically any main category you make tells google that your website is about that category. So if you have Interior painting and exterior painting categories, that tells Google that you have a local painting business. If your main category is "guides", then that tells Google that your website is about guides. But which guides? How to make margaritas? How to make guides?
It's better if you have the main category as /painting/ then have /guides/ as a subcategory, but it's even better to use a word that's more relevant to the topic such as interior painting or exterior painting.
If you’re an affiliate website, then you would turn a page into a category page and add it to your head navigation. For example: /monitors/gaming/best-gaming-monitors-review
Physical silo
When you separate words into folders /like/this/ it's called a physical silo. It's not enough to just tag your posts with categories. You need to put them into folders by going in and adding the categories into the perma-link.
Internal linking:
-Link categories to subcategories
-Link subcategories to individual blog posts.
-Link where applicable.
Keyword in Title:
Not applicable.
Keyword in link:
Not applicable.
Yoast:
You’ll want to get the Yoast SEO for everything else I’m about to tell you to do.
Keyword in SEO title:
This is what appears on Google when someone searches for a keyword and sees your page in the results. Can’t think of a good SEO title? “Blog | {Company name}”
Keyword in Meta Description:
This is the description that shows up in search results under your SEO title. Keep the keyword to the left as possible. Can’t think of a good description? “Looking for helpful guides? We have everything you need here to learn about {service}.”

Link building

Content isn’t king, link building is.
Backlinks have the single biggest effect on your SEO ranking. 99% of technical SEO I just spelled out for you. Backlink building is just as simple and will create 80% of your results in SEO.
This is what appears on Google when someone searches for a keyword and sees your page in the results. Can’t think of a good SEO title? “Looking for a X in Y?
Download SEO Edge to keep track of your rankings in real time. This app will do a literal google search for your keywords and let you know exactly where you stand.

Dispelling a few SEO myths right of the bat

SEO is full of myths. I think this is because people watch like 3 youtube videos and become experts in their fields. It really is that bad. The other reason for this is people who are actually pretty good at what they do--affiliate marketers/black hat SEOs. Black hatters are people who try to manipulate Google to try and rank with little to no effort. Google is always trying to get rid of them, so black hatters come up with all kinds of ridiculous rules that they think apply to SEO.
Speed optimization
It's seriously not as important as all these nerds make it seem. Divi theme is notoriously hated by SEOs because it's slow. Jokes on them, because websites built with Divi still out-rank them. One of the world's biggest advertising agencies, Strawberry Frog, uses it--as well as many other large companies. Just cache your page with WP Rocket and optimize images with Imagify.
That's literally like 99% of speed optimization. The other stuff doesn't do anything. Google only uses your 'time to first paint' as the only speed metric used in its algorithm. I've literally halved my speed and waited a couple of months of not touching NO INCREASE IN RANKING.
Natural/Diversity
The word ‘natural’ is one of the most overused terms in SEO. So is ‘diversity’. Google is a series of algorithms. It’s not some human closely looking for ‘natural’ links. It would need a really sophisticated algorithm to determine what is and isn’t natural. The hilarious thing is, what most SEO’s call ‘natural’ is a million miles from what naturally really is.
Anchor Text
For starters, diversity is not natural. Neither are exact anchors, LSI anchors and certainly not anchors like “click here”. Legitimate sites have an overwhelming number of brand anchors, followed by url, with a few lsi mixed in. When have you ever been reading a blog post, and you see a link to an external site as “click here”? Or “visit this”? “Click here” is a CTA on sales pages. Not an anchor for external pages.
The only time you’ll see diversity, is where there’s been SEOs at work.
Natural Link Profile
The next thing is, there is NO such thing as “a natural link profile”. What’s natural for a news site, is not natural for a local plumbing business, or a forum, or a blog. So saying you need comments, and nofollow this and that to diversify and look natural is gross over-thinking.
Every type of site is different. Natural links for blogs will include comments. Although these aren’t “natural”, as such, they’re “natural” in that the blog owner isn’t trying to get backlinks by commenting, but rather build their brand.
Basically, there is no overall “natural” link profile. The closest thing you’ll find to natural is that most big sites have 50 to 90% brand/url anchors. Usually brand is the dominant one, but sometimes url.
Google would have to build some sort of topic/site based link profile heuristics and try to determine what’s natural for say “blogs about insurance”, and “forums about insurance”, then “insurance companies”. Then the problem is how does it get the seed lists for all those categories? What if it starts with seeds that had SEOs working on them?
Any SEOs want to argue with me? Argue with Ahrefs instead.
How Google REALLY Works
People grossly over-complicate SEO and what Google is capable of. In a small test environment some interesting things can be achieved, but to roll out such sophisticated algorithms worldwide on their index would be chaos. Look at how much trouble they had with penguin and panda. It’s taken them years to improve, and panda/penguin aren’t that complex.
Google only looks for simple triggers. 1000 new backlinks a day on a fresh site? 80% exact anchors? Penalized.. Extreme cases of things.
The SEO industry is full of hogwash. While the SEOs who spread this ideology have no hidden agendas, they’ve been brainwashed by the industry into thinking all this crap needs to be done. It doesn’t. It’s all crap.

What DOES Work (the only backlinks you need)

Want to know what works? Contextual do-follow backlinks from relevant, powerful pages. You could build 100’s of links, all contextual do-follow, 100% do-follow, no comments, no social, no directory, no article marketing, none of that shit. You’ll rank.
As for anchors. Exact match keywords aren’t needed. Why? Contextual backlinks. Context. Google knows what the page is about. Want to rank for “best hamster wheels”? Do a brand link from an article entitled “Best Hamster Wheels”. I’ve tested this. I’ve seen jumps from page 9 to page 3 from 1 brand link from an expired site. Which keyword went up the most? The one in the title of the article with the brand link.
Want to rank on google? Just create contextual do-follow brand links from articles targeted to the keywords you want to rank for.
The other thing you’ll need as a small business are local listings/citations. You can get these from websites like bright local or Yext.
The truth is. If everyone knew this then all the SEO sellers providing big complicated services with a billion tiers and supreme ultimate diversification would go out of business.
Ranking is simple, but it’s not easy.
These are all Google drive links:
List of US business listings
List of niche business listings
Citations workbook
Google Stack template
2,000+ guest post opportunities
800 SEO terms all mapped out
Content Pillatopic cluster template for more advance SEOs
Reddit posts:
My Reddit post on finding guest posts
Shameless Plug: I recently started a Google ads/Facebook ads agency working with small to mid-size businesses. Prices are very cheap and negotiable at the moment. I will also do some industries free. Just send me a PM.
submitted by Salaciousavocados to EntrepreneurRideAlong [link] [comments]

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