The 32 Best Affiliate Programs for Bloggers (in 2020)
- The 32 Best Affiliate Programs for Bloggers (in 2020)
- 97+ Fashion Affiliate Programs You Can Work With Directly
- 9 Fashion Affiliate Programs That Earn Large Commissions
- A bloggers start up guide to Affiliate Marketing - Blog Tips
- What is affiliate marketing and does your business need it
How Fashion Bloggers Can Become Successful with Affiliate Marketing
HOW TO MAKE MONEY BLOGGING
submitted by Victorkokorie to u/Victorkokorie [link] [comments]
1. Online Courses and Workshops
Here at Smart Blogger, we make most of our income from online course
and workshops — over $1 million per year — but we are far from the only ones. Most of the people making serious money from their blogs are doing it through online courses.
Ramit Sethi reportedly crossed $10 million dollars in annual revenue with his suite of premium courses:
And it’s not only business or wealth focused topics that are doing well. You can find blogs on just about any topic monetizing with online courses. For instance, the popular interior designer Maria Killam has quite a few courses and workshops in her catalog:
2. Books and Ebooks
Quite a few writers have parlayed their blogging success into a major publishing deal
. Mark Manson, for instance, published a post called The Subtle Art of Not Giving a F*ck in 2015. Millions of readers later, he got a book deal with Harper Collins and went on to sell over 3,000,000 copies in the US alone.
Self-published books have also been successful. The most notable success story among bloggers is probably James Altucher’s Choose Yourself, which is now sold over 500,000 copies:
3. Affiliate Marketing
If you’d like to create some passive income streams from your blog, one of the best choices is affiliate marketing — recommending the services, digital products, and physical products of other companies in exchange for a commission.
Here at Smart Blogger, we make more than $100,000 per year promoting affiliate products, most of that coming from casually recommending products
we love like SiteGround (affiliate link) and Elementor (affiliate link).
But there are lots of other examples too. For instance, Digital Photography School has reportedly made over $500,000 in Amazon Associates commissions from promoting photography equipment:
With so many companies offering referral programs to help spread the word about their product or service, the number of different affiliate marketing opportunities is enormous.
Normally, we’re not big fans of selling ads on your site. You need roughly a million visitors per year for the large ad networks to take you seriously, and affiliate marketing is almost always more profitable and just as passive.
That being said, some niches like recipes, fashion, and news are hard to monetize through many of the other methods mentioned here, and they get LOTS of page views. In that case, putting a few ads on your site can make sense as a supplementary income source.
For example, here’s a screenshot of a 2016 income report from Share the Yummy:
Normally, you make money by joining a network. Nearly anyone can join Google AdSense, for example, and you can later grow into more selective networks like Mediavine and AdThrive.
5. Speaking Gigs
If your blog takes off, and you start being recognized as an authority in your space, you might be surprised by how many invitations you get to speak at conferences. And it’s amazingly profitable. I typically make a minimum of $10,000 per speech and it can go as high as $100,000 when you count product sales resulting from the speech.
Not bad for a 60-90 minute talk. 🙂
While this certainly isn’t everyone’s cup of tea, doing a bit of coaching or consulting over the phone can earn you a surprisingly nice living, even when your audience is small. I don’t do consulting anymore, but the last time I did, I charged $1,000 an hour with a six-month waiting list.
But I’m not the only one. Going back to Maria, again, she’s been quite innovative coming up with ways to do design consultations by photo and email, currently charging $1,275 per room:
You can make this work in almost any space. You just need to know what you’re doing and be confident in the value you are providing to clients.
7. Selling Freelance Services
The next step up from consulting is to actually do it for them
Typically, you’ll make more money freelancing than with anything else, but it’s also the most draining and time intensive. That being said, I’ve seen bloggers make six-figure incomes with no more than a few thousand readers on their blog, essentially using their blog as a lead mechanism to get clients.
It’s so profitable, even if successful bloggers continue to do it. For example, Elna Cain continues to sell her freelance writing services:
If you’re a freelance writer, designer, photographer, programmer, or other service provider where your skills can be sold digitally instead of you having to be there in person, you might want to consider it from day one. All you really need to get started is a contact form for clients to reach out to you.
Okay, now for the fun part. Let me show you the framework I used to become an honest-to-goodness millionaire…
AdSense/Content Site Case Study Jan-Mar Progress
submitted by PhilReddit7 to juststart [link] [comments]
Hey Redditors, Bloggers, etc;
I decided to start a new content site on the 1st of the year and figured I’d share my progress here (after all, that’s what this subreddit is for) to help me learn, grow, and hopefully improve as a bloggeSEO.
I’m a bit of a waffler, so I will try and make this as skimmable as possible while including all the important stats; Experience
I’ve been blogging on my own sites for a few years, had some crazy ups and downs. I make a living doing freelance writing and SEO consulting alongside my blogging income, so I have a pretty decent idea of what’s working and what isn’t - I hope.
I’ll make it clear off the top, I don’t build backlinks - ever. I target low competition keywords.
My two main sites pulled in >500k pageviews last year, and I monetized 95% with ads (Ezoic) and some Amazon affiliate.
I know I can get traffic by targeting low competition keywords and building no links. Where I need help is turning page views into more money, which is something I hope to figure out during this new site build-out. My Site Approach
I really care about offering value to the user and gaining a competitive edge anyway I can - you have to when you don’t build links - so I did something most of the other sites in my niche aren’t doing…..
I actually went out and visited places relevant to my niche, spoke to people who have worked in the industry all their lives, took photos and video footage, asked people questions, and so on.
I feel like I gained a valuable insight into the niche and I’m hoping I can add some nuggets to my content that help me come across like this. Content Length
This is a pretty contentious topic and I see a lot of people here obsessing over wordcount. I’m taking a different approach with this site from my others.
Typically I would write what I felt was necessary, usually topping out at 1.5k words or so. I’ve written loads of super-long articles before, but they’ve never performed well so I don’t focus on trying to hit a high word count.
With this site, I’m leaving it up to the SEMRush writing assistant. This tool looks at the top 10 articles and gives an average word count to shoot for (I think that’s how it works).
It actually gives you a negative SEO score when you go over the recommended word count.
I like using this as a guide as it’s always recommending 700-900 for the type of keywords I’m targeting. I hate spam or adding fluff and anyone can knock out a few thousand crappy words, so, I’m hoping it works. My 3-Month Plan
I always intended to do updates in 3-month intervals, it gives me more to talk about. Here was the outline I set for myself;
Month 1 - Post 1 article a day and learn as much as I can about my niche.
Month 2 - Put sleep and social events to the side and post as much as I possibly can.
Month 3 - Post as much as possible and start looking at what types of content are ranking to double down on those areas.
I pretty much achieved all of that. How I Plan to Make Money
Ads for the most part. I want to drive as much traffic as possible to the site and monetize first with Ezoic, then hop onto Mediavine or another higher-tier ad provider down the line (if possible).
So, it’s essentially a race to get to 10k page views a month to jump on Ezoic. I might be able to sneak in at a lower page view limit as I’m already using them, but the more traffic the better so I might wait till then.
I also drop Amazon links where relevant, but it’s rare.
|Month ||# Articles Added ||Pageviews ||Ad $ ||Affiliate $ |
|Jan ||31 ||109 ||0 ||0 |
|Feb ||70 ||677 ||0 ||0 |
|Mar ||86 ||6,533 ||0 ||11.49 |
|Total ||187 ||7,319 ||0 ||11.49 |
Total costs $40 3-year domain name $35 hosting for year. Total $75 Indexing, Ranking, and Small Wins
I started to see articles on the bottom of page 1 and had at least 2 featured snippets within the first month of the domain being registered and adding content.
For those who struggle to get that initial traction with their blogs, this isn’t an outlier or a boast, low comp longtail stuff ranks fast when done right I've had similar results many times.
I wrote up a scruffy blog post with more details and all the screenshots, you can see that here if you're interested.
If you look at the screenshots, I have a load of content ranking on page 1 with decent search volume, I've noticed a lot of content shifting around too, it's still early days.
Also, the last 6 articles I posted this week ranked very fast. I published them, inspected them in the search console, checked back about an hour and 5 of them were all on page 1.
In my experience, this means Google now has a good understanding of the topical relevancy of my site, which they should do with the amount of content I’ve published.
Interestingly, the content ranking best was the content I least expected to rank. In fact, most are orphaned pages - they have no internal links at all and are 400-600 words.
I did this because I was going to build a silo. I have 50 article ideas all related, I was going to write them all up, then list them all in a table and add the table to every page to interlink them all.
It’s something I’ve done before that’s worked well, but I didn’t get round to finishing the 50 and linking them all yet.
Across the three months, the site has grown decent, I can’t complain. It’s been a load of fun and it’s a long road ahead.
If the traffic at least stays steady, but hopefully continues to climb, I’ve hit the pageview numbers to join Ezoic or monumetric aleady. I’ve applied for AdSense as I need that approval first for Ezoic, but they’ve taken a week or so already with no reply (it is kinda hectic in the world right now). Promotion
I do create a pin and post each pin on Pinterest. That’s the extent of my marketing and promotion and it takes about 1 minute per post. Plan For Next 3 Months
I should have ads on the site in the near future. With the global climate as it is now, it’s hard to get a grip on how much ad $ this niche is worth but we shall see.
My goal is to add as much content as I possibly can. I’m going to slow down though, I ignored my other sites to blast this one with as much content as possible.
But this is the beauty of niche sites, my other sites continued to increase in pageviews without hardly touching them this year yet.
I literally have a list of infinite keywords to target though, so time is the only bottleneck right now. Feedback
Anyone else building a site in a similar fashion? Would love to hear how it’s going and if we can help each other.
Any questions, feedback, ways I can do things better, always open to hearing it.
I published a shit load of longtail low-comp content to a new domain over 3 months and some of it stuck.
I will be doing the same for the next 3 months as I’ve done to this point and joining an ad network - I set the 6 month mark as a point to really evaluate the direction I want to go in.
The EXACT process we use to scale our clients' SEO from 0 to 200k monthly traffic (and beyond). A much more practical, step-by-step, take at SEO!
submitted by DrJigsaw to Entrepreneur [link] [comments]
There's a TON of content out there on SEO - guides, articles, courses, videos, scams, people yelling about it on online forums, etc etc..
Most of it, however, is super impractical. If you want to start doing SEO TOMORROW and start getting results ASAP, you'll need to do a TON of digging to figure out what's important and what's not.
Now, if you guys haven't seen any of my previous posts, me and my co-founder own an SEO/digital marketing agency, and we've worked w/ a ton of clients helping them go from 0 to 200k+ monthly organic traffic.
So we wanted to make everyone's lives super easy and distill our EXACT process of working w/ clients into a stupid-simple, step-by-step practical guide. And so we did. Here we are.
Here's everything we're going to cover here:
Disclaimer: this is a Reddit-friendly version of a post on our blog. If you wanna see it with the images and the whole shebang, check that out. And yeah, some of the links mentioned in the post are affiliate links. If you guys like all the free content we post here, we'd love you forever if you used our links if you end up buying any of the tools we mentioned. <3
- Get your website to run and load 2x - 5x faster (with MINIMAL technical know-how)
- Optimize your landing pages to rank for direct intent keywords (and drive 100% qualified leads)
- Create amazing, long-form content that ranks every time
- How we get a TON of links to our website with ZERO link-building efforts
- How to improve your content’s rankings with Surfer SEO
Step #1 - Technical Optimization and On-Page SEO
Step #1 to any SEO initiative is getting your technical SEO right.
Now, some of this is going to be a bit technical, so you might just forward this part to your tech team and just skip ahead to "Step #2 - Keyword Research."
If you DON'T have a tech team and want a super easy tl;dr, do this:
- Use WP Rocket. It's a WordPress plugin that optimizes a bunch of stuff on your website, making it run significantly faster.
- Use SMUSH to (losslessly) compress all the images on your website. this usually helps a TON w/ load speed.
If you’re a bit more tech-savvy, though, read on!
Technical SEO Basics Sitemap.xml file.
A good sitemap shows Google how to easily navigate your website (and how to find all your content!). If your site runs on WordPress, all you have to do is install YoastSEO or Rankmath SEO, and they’ll create a sitemap for you. Otherwise, you can use the following XML Sitemap tool
If you want to learn more about what’s a sitemap for, click here
. Otherwise, just put one up on your website and read on. Proper website architecture.
The crawl depth
of any page should be lower than 4 (i.e: any given page should be reached with no more than 3 clicks from the homepage). To fix this, you should improve your interlinking (check Step #6 of this guide to learn more). Serve images in next-gen format.
Next-gen image formats (JPEG 2000, JPEG XR, and WebP) can be compressed a lot better than JPG or PNG images. Using WordPress? Just use Smush
and it’ll do ALL the work for you. Otherwise, you can manually compress all images
and re-upload them. Remove duplicate content.
Google hates duplicate content, and will penalize you for it. If you have any duplicate pages, just merge them (by doing a 301 redirect) or delete one or the other. Update your ‘robots.txt’ file.
Hide the pages you don’t want Google to index (e.g: non-public, or unimportant pages). If you’re a SaaS, this would be most of your in-app pages. Here’s how to create a Robots.txt
. Optimize all your pages by best practice
. There’s a bunch of general best practices that Google wants you to follow for your web pages (maintain keyword density, have an adequate # of outbound links, etc.). Install YoastSEO or RankMath and use them to optimize all of your web pages.
If you DON’T have any pages that you don’t want to be displayed on Google, you DON’T need robots.txt.
Advanced Technical SEO
Now, this is where this gets a bit more web-devvy. Other than just optimizing your website for SEO, you should also focus on optimizing your website speed.
Here’s how to do that:
Both for Mobile and PC, your website should load in under 2-3 seconds. While load speed isn’t a DIRECT ranking factor, it does have a very serious impact on your rankings.
After all, if your website doesn’t load for 5 seconds, a bunch of your visitors might drop off.
So, to measure your website speed performance, you can use Pagespeed Insights
. Some of the most common issues we have seen clients facing when it comes to website speed and loading time, are the following:
- Images being resized with CSS or JS. This adds extra loading time to your site. Use GTMetrix to find which images need resizing. Use an online tool like Resize image to properly size the images, and re-upload them.
- Images not being lazy-loaded. If your pages contain a lot of images, you MUST activate lazy-loading. This allows images that are below the screen, to be loaded only once the visitor scrolls down enough to see the image.
- Gzip compression not enabled. Gzip is a compression method that allows network transfers to happen a ton faster.
Want to make your life easier AND fix up all these issues and more? Use WP Rocket
. The tool basically does all your optimization for you (if you’re using WordPress, of course).
Step #2 - Keyword Research
Once your website is 100% optimized, it’s time to define your SEO strategy.
The best way to get started with this is by doing keyword research.
First off, you want to create a keyword research sheet. This is going to be your main hub for all your content operations.
You can use the sheet to:
- Prioritize content
- Keep track of the publishing process
- Get a top-down view of your web pages
And here’s what it covers:
- Target search phrase. This is the keyword you’re targeting.
- Priority. What’s the priority of this keyword? We usually divide them by 1-2-3…
- Priority 3 - Top priority keywords. These are usually low competition, high traffic, well-converting, or all 3 at the same time.
- Priority 2 - Mid-priority keywords.
- Priority 1 - These are low priority.
- Status. What’s the status of the article? We usually divide them by…
- 1 - Not written
- 2 - Writer has picked up the topic for the week
- 3 - The article is being written
- 4 - The article is in editing phase
- 5 - The article is published on the blog
- Topic cluster. The category that the blog post belongs to.
- Monthly search volume. Self-explanatory. This helps you pick a priority for the keyword.
- CPC (low & high bid). Cost per click for the keyword. Generally, unless you’re planning to run search ads, these are not mandatory. They can, however, help you figure out which of your keywords will convert better. Pro tip: the higher the CPC, the more likely it is for the keyword to convert well.
Want to fast-track your keyword research? Steal our template here
Now that you have your sheet (and understand how it works), let’s talk about the “how” of keyword research.
How to do Keyword Research (Step-by-Step Guide)
There are a ton of different ways to do that (check the “further readings” at the end of this section for a detailed rundown).
Our favorite method, however, is as follows…
Start off by listing out your top 5 SEO competitors.
The key here is SEO competitors - competing companies that have a strong SEO presence in the same niche.
Not sure who’s a good SEO competitor? Google the top keywords that describe your product and find your top-ranking competitors.
Run them through SEMrush (or your favorite SEO tool), and you’ll see how well, exactly, they’re doing with their SEO.
Once you have a list of 5 competitors, run each of them through “Organic Research” on SEMrush, and you'll get a complete list of all the keywords they rank on.
Now, go through these keywords one by one and extract all the relevant ones and add them to your sheet.
Once you go through the top SEO competitors, your keyword research should be around 80%+ done.
Now to put some finishing touches on your keyword research, run your top keywords through UberSuggest
and let it do its magic. It's going to give you a bunch of keywords associated with the keywords you input.
Go through all the results it's going to give you, extract anything that’s relevant, and your keyword research should be 90% done.
At this point, you can call it a day and move on to the next step. Chances are, over time, you’ll uncover new keywords to add to your sheet and get you to that sweet 100%. Want to learn more about keyword research? We'd reco. Brian Dean's guide.
Step #3 - Create SEO Landing Pages
Remember how we collected a bunch of landing page keywords in step #2? Now it’s time to build the right page for each of them!This step is a lot more straightforward than you’d think.First off, you create a custom landing page based around the keyword. Depending on your niche, this can be done in 2 ways:
- Create a general template landing page. Pretty much copy-paste your landing page, alter the sub-headings, paraphrase it a bit, and add relevant images to the use-case. You’d go with this option if the keywords you’re targeting are very similar to your main use-case (e.g. “project management software” “project management system”).
- Create a unique landing page for each use-case. You should do this if each use-case is unique. For example, if your software doubles as project management software and workflow management software. In this case, you’ll need two completely new landing pages for each keyword.
Once you have a bunch of these pages ready, you should optimize them for their respective keywords.
You can do this by running the page content through an SEO tool. If you’re using WordPress, you can do this through RankMath or Yoast SEO.
Both tools will give you exact instructions on how to optimize your page for the keyword.
If you’re not using WordPress, you can use the Content Analysis tool
. Just copy-paste your web page content, and it’s going to give you instructions on how to optimize it.
Once your new landing pages are live, you need to pick where you want to place them on your website. We usually recommend adding these pages to your website’s navigation menu (header) or footer.
Finally, once you have all these new landing pages up, you might be thinking “Now what? How, and when, are these pages going to rank?”
Generally, landing pages are a tad harder to rank than content. See, with content, quality plays a huge part. Write better, longer, and more informative content than your competition, and you’re going to eventually outrank them even if they have more links.
With landing pages, things aren’t as cut and dry. More often than not, you can’t just “create a better landing page.”
What determines rankings for landing page keywords are backlinks. If your competitors have 400 links on their landing pages, while yours has 40, chances are, you’re not going to outrank them.
Step #4 - Create SEO Blog Content
Now, let’s talk about the other side of the coin: content keywords, and how to create content that ranks.
As we mentioned before, these keywords aren’t direct-intent (the Googler isn’t SPECIFICALLY looking for your product), but they can still convert pretty well. For example, if you’re a digital marketing agency, you could rank on keywords like…
- Lead generation techniques
- SaaS marketing
- SEO content
After all, anyone looking to learn about lead gen techniques might also be willing to pay you to do it for them.
On top of this, blog post keywords are way easier to rank for than your landing pages - you can beat competition simply by creating significantly better content without turning it into a backlink war.In order to create good SEO content, you need to do 2 things right:
- Create a comprehensive content outline
- Get the writing part right
Here’s how each of these work...
How to Create a Content Outline for SEO
A content outline is a document that has all the info on what type of information the article should contain Usually, this includes:
- Which headers and subheaders you should use
- What’s the optimal word count
- What information, exactly, should each section of the article cover
- If you’re not using Yoast or Rankmath, you can also mention the SEO optimization requirements (keyword density, # of outbound links, etc.)
Here’s what an outline looks like
Outlines are useful if you’re working with a writing team that isn’t 100% familiar with SEO, allowing them to write content that ranks without any SEO know-how.
At the same time, even if you’re the one doing the writing, an outline can help you get a top-down idea of what you should cover in the article.
So, how do you create an outline? Here’s a simplified step-by-step process…
- Determine the target word count. Rule of thumb: aim for 1.5x - 2x whatever your competitor wrote. You can disregard this if your competition was super comprehensive with their content, and just go for the same length instead.
- Create a similar header structure as your competition. Indicate for the writer which headers should be h2, which ones h3.
- For each header, mention what it’s about. Pro tip - you can borrow ideas from the top 5 ranking articles.
- For each header, explain what, exactly, should the writer mention (in simple words).
- Finally, do some first-hand research on Reddit and Quora. What are the questions your target audience has around your topic? What else could you add to the article that would be super valuable for your customers?
How to Write Well
There’s a lot more to good content than giving an outline to a writer. Sure, they can hit all the right points, but if the writing itself is mediocre, no one’s going to stick around to read your article.
Here are some essential tips you should keep in mind for writing content (or managing a team of writers):
- Write for your audience. Are you a B2B enterprise SaaS? Your blog posts should be more formal and professional. B2C, super-consumer product? Talk in a more casual, relaxed fashion. Sprinkle your content with pop culture references for bonus points!
- Avoid fluff. Every single sentence should have some sort of value (conveying information, cracking a joke, etc.). Avoid beating around the bush, and be as straightforward as possible.
- Keep your audience’s knowledge in mind. For example, if your audience is a bunch of rocket scientists, you don’t have to explain to them how 1+1=2.
- Create a writer guideline (or just steal ours!)
- Use Grammarly and Hemingway. The first is like your personal pocket editor, and the latter helps make your content easier to read.
- Hire the right writers. Chances are, you’re too busy to write your own content. We usually recommend using ProBlogger or Cult of Copy Job Board to source top writing talent.
For more on how to create content that ranks, you can check out some of these articles:
Step #5 - Start Link-Building Operations
Links are essential if you want your content or web pages to rank.
If you’re in a competitive niche, links are going to be the final deciding factor on what ranks and what doesn’t.
In the VPN niche, for example, everyone has good content. That’s just the baseline.The real competition is in the backlinks.
To better illustrate this example, if you Google “best VPN,” you’ll see that all top-ranking content pieces are almost the same thing. They’re all:
- Easy to navigate
- Well-formatted (to enhance UX)
So, the determining factor is links. If you check all the top-ranking articles with the Moz Toolbar Extension, you’ll see that on average, each page has a minimum of 300 links (and some over 100,000!).
Meaning, to compete, you’ll really need to double-down on your link-building effort.
In fact, in the most competitive SEO niches, it’s not uncommon to spend $20,000 per month on link-building efforts alone
Got scared by the high $$$ some companies spend on link-building? Well, worry not!
Only the most ever-green niches are so competitive. Think, VPN, make money online, health and fitness, dating, CBD, gambling, etc. So you know, the usual culprits.
For most other niches, you can even rank with minimal links, as long as you have top-tier SEO content.
Now, let’s ask the million-dollar question: “how do you do link-building?”
4 Evergreen Link Building Strategies for Any Website
There are a TON of different link building strategies on the web. Broken link building, scholarship link building, stealing competitor links, and so on and so on and so on.
We’re not going to list every single link building strategy out there (mainly because Backlinko already did that in this article
What we are going to do, though, is list out some of our favorite strategies, and link you to resources where you can learn more:
- Broken link building. You find dead pages with a lot of backlinks, reach out to websites that linked to them, and pitch them something like “hey, you linked to this article, but it’s dead. We thought you’d want to fix that. You can use our recent article if you think it’s cool enough.”
- Guest posting. Probably the most popular link building strategy. Find blogs that accept guest posts, and send them a pitch! They usually let you include 1-2 do-follow links back to your website.
- “Linkable asset” link building. A linkable asset is a resource that is so AWESOME that you just can’t help but link to. Think, infographics, online calculators, first-hand studies or research, stuff like that. The tl;dr here is, you create an awesome resource, and promote the hell out of it on the web.
- Skyscraper technique. The skyscraper technique is a term coined by Backlinko. The gist of it is, you find link-worthy content on the web, create something even better, and reach out to the right people.
Most of these strategies work, and you can find a ton of resources on the web if you want to learn more.
However, if you’re looking for something a bit different, oh boy we have a treat for you!We’re going to teach you a link-building strategy that got us around:
- 10,000+ traffic within a week
- 15+ leads
- 50+ links
...And so much more, all through a single
So, want to learn more?
Link-Building Case Study: SaaS Marketing “So, what’s this ancient link-building tactic, Nick?”
I hear you asking. It must be something super secretive and esoteric, right?
Secrets learned straight from the link-building monks at an ancient SEO temple… “Right?”
Well, not quite.
The tactic isn’t something too unusual - it’s pretty famous on the web. This tactic comes in 2 steps:
- Create EPIC content
- Promote the HELL out of it
Nothing too new, right?
Well, you’d be surprised how many people don’t use it.
Now, before you start throwing stones at us for overhyping something so simple, let’s dive into the case study:
How we PR’d the hell out of our guide to SaaS marketing
(and got 10k+ traffic as a result).
A few months back when we launched this blog, we were deciding on what our initial content should be about.
Since we specialize in helping SaaS companies acquire new users, we decided to create a mega-authority guide to SaaS marketing (AND try to get it to rank for its respective keyword).
We went through the top-ranking content pieces, and saw that none of them was anything too impressive.
Most of them were about general startup marketing strategies - how to validate your MVP, find a product-market fit, etc.
Pretty “meh,” if you ask us. We believe that the #1 thing founders are looking for when Googling “saas marketing” are practical channels and tactics you can use to acquire new users.
So, it all started off with an idea: create a listicle of the top SaaS marketing tactics out there:
- How to create good content to drive users
- Promote your content
- Rank on Google
- Create viral infographics
- Create a micro-site
...and we ended up overdoing it, covering 41+ different tactics and case studies and hitting around 14k+ words.
On one hand, oops! On the other hand, we had some pretty epic content on our hands. We even added the Smart Content Filter
to make the article much easier to navigate.
Once the article was up, we ran it through some of our clients, friends, and acquaintances, and received some really good feedback.
So, now we knew it was worth promoting the hell out of it.
We came up with a huge list of all online channels that would appreciate this article:
- /entrepreneur and /startups (hi guys!). The first ended up loving the post, netting us ~600 upboats and a platinum medal. The latter also ended up loving the post, but the mods decided to be assholes and remove it for being “self-promotional.” So, despite the community loving the content, it got axed by the mods. Sad. (Fun fact - this one time we tried to submit another content piece on /startups with no company names, no links back to our website, or anything that can be deemed promotional. One of the mods removed it for mentioning a link to Ahrefs. Go figure!)
- Hacker News. Tons of founders hang out on HN, so we thought they’d appreciate anything SaaS-related. This netted us around ~200+ upvotes and some awesome feedback (thanks HN!)
- Submit on Growth Hackers, Indie Hackers, and all other online marketing communities. We got a bunch of love on Indie Hackers, the rest were “eh”
- Reach out to all personal connects + clients and ask for a share
- Run Facebook/Twitter ads. This didn’t particularly work out too well for us, so we dropped it after 1-2 weeks.
- Run a Quuu promotion. If you haven’t heard of Quuu, it’s a platform that matches people who want their content to be shared, with people who want their social media profiles running on 100% auto-pilot. We also got “meh” results here - tons of shares, next to no likes or link clicks.
- Promoted in SaaS and marketing Facebook groups. This had awesome results both in terms of traffic, as well as making new friends, AND getting new leads.
- Promoted in entrepreneur Slack channels. This worked OK - didn’t net us traffic, but got us some new friends.
- Emailed anyone we mentioned in the article and asked for a share. Since we mentioned too many high profile peeps and not enough non-celebs, this didn’t work out too well
- Emailed influencers that we thought would like the article / give it a share. They didn’t. We were heart-broken.
And accordingly, created a checklist
+ distribution sheet with all the websites or emails of people we wanted to ping.
Overall, this netted us around 12,000 page views in total
, 15+ leads, 6,000 traffic in just 2 promotion days.
As for SEO results, we got a bunch of links
A lot of these are no-follow from Reddit, HackerNews and other submission websites, but a lot of them are also pretty authentic.
The cool part about this link-building tactic is that people link to you without even asking. You create awesome content that helps people, and you get rewarded with links, shares, and traffic!
And as for the cherry on top, only 2 months after publishing the article, it’s ranking on position #28.We’re expecting it to get to page 1 within the new few months, and top 3 within the year. Want to learn more about link-building? Here are some of our favorite guides:
Step #6 - Interlink Your Pages
One of Google's ranking factors is how long your visitors stick around on your website.
So, you need to encourage users reading ONE article, to read, well, the rest of them (or at least browse around your website). This is done through interlinking.
The idea is that each of your web pages should be linked to and from every other relevant page on your site.
Say, an article on "how to make a resume" could link to (and be linked from) "how to include contact info on a resume," "how to write a cover letter," "what's the difference between a CV and a resume," and so on.
Proper interlinking alone can have a significant impact on your website rankings. NinjaOutreach
, for example, managed to improve their organic traffic by 40% through better interlinking alone.
So, how do you do interlinking “right?”
First off, make it a requirement for your writers to link to the rest of your content. Add a clause to your writer guidelines that each article should have 10+ links to your other content pieces.
More often than not, they’ll manage to get 60-70% of interlinking opportunities. To get this to 100%, we usually do bi-annual interlinking runs. Here’s how that works.
Pick an article you want to interlink. Let’s say, for example, we decide to go with this article on business process management
we wrote for Tallyfy
The goal here is to find as many existing articles where ‘business process management’ is mentioned so that we can add a link to the article.
Firstly, Google the keyword ‘business process management’ on the Tallyfy domain using the following query: Site:[Your Website] “[keyword]”
In our case, that’s:
Site:tallyfy.com “business process management”
You’ll get a complete list of articles that mention the keyword “business process management.”
Now, all you have to do is go through each of these, and make sure that the keyword is hyperlinked to the respective article!
You should also do this for all the synonyms of the keyword for this article. For example, “BPM” is an acronym for business process management, so you’d want to link this article there too.
Step #7 -Track & Improve Your Headline CTRs
Article CTRs play a huge role in determining what ranks or not.
Let’s say your article ranks #4 with a CTR of 15%. Google benchmarks this CTR with the average CTR for the position.
If the average CTR for position #4 is 12%, Google will assume that your article, with a CTR of 15% is of high quality, and will reward you with better rankings.
On the other hand, if the average CTR is 18%, Google will assume that your article isn’t as valuable as other ranking content pieces, and will lower your ranking.
So, it’s important to keep track of your Click Through Rates for all your articles, and when you see something that’s underperforming, you can test different headlines to see if they’ll improve CTR.
Now, you’re probably wondering, how do you figure out what’s the average CTR?
Unfortunately, each search result is different, and there's no one size fits all formula for average CTR.
Over the past few years, Google has been implementing a bunch of different types of search results - feature snippet, QAs, and a lot of other types of search results.
So, depending on how many of these clutter and the search results for your given keyword, you’ll get different average CTRs by position.
Rule of thumb, though, you can follow Backlinko’s data on average CTR by position
As for the “how” to do CTR optimization, first off, grab our CTR optimization template
Use a scraping tool like Screaming Frog
to extract the following data from all your web pages:
- Page title
- Page URL
- Old Headline
Delete all the pages that aren’t meant to rank on Google. Then, head over to Google Search Console and extract the following data for all the web pages:
- CTR (28 Day Range)
- Avg. Position
Now, check what your competition is doing and use that to come up with new headline ideas. Then, put them in the Title Ideas
cell for the respective keyword.
For each keyword, come up with 4-5 different headlines, and implement the (seemingly) best title for each article.
Once you implement the change, insert the date on the Date Implemented
column. This will help you keep track of progress.
Then, wait for around 3 - 4 weeks to see what kind of impact this change is going to have on your rankings and CTR.
If the results are not satisfactory, record the results in the respective cells, and implement another test for the following month. Make sure to update the Date Implemented
column once again. For more on CTR optimization, check out some of our favorite articles here and here.
Step #8 - Keep Track of Rankings & Make Improvements On-The-Go
You’re never really “done” with SEO - you should always keep track of your rankings and see if there’s any room for improvement.
If you wait for an adequate time-frame after publishing a post (6 months to a year) and you’re still seeing next to no results, then it might be time to investigate.
Here’s what this usually looks like for us:
- Audit the content
- Is your content the adequate word count? Think, 1.5-2x your competitors.
- Is the content well-written?
- Do the images in your article add value? E.g. no stock or irrelevant images.
- Is the content optimized for SEO? Think, keyword density, links to external websites, etc.
- Audit internal links
- Does the content link to an adequate number of your other articles or web pages?
- Is the article linked to from an adequate number of your web pages or blog posts? You can check this on Search Console => Links => Internal Links. Or, if you’re using Yoast or RankMath, you can check the # of internal links a post has in the WordPress Dashboard -> Posts.
- Audit the backlinks
- Do you have as many backlinks as your competitors?
- Are your backlinks from the countries you want to rank in? If you have a bunch of links from India, but you want to rank in the US, you’d need to get more US links.
- Are your links high quality? More often than not, low DA / PA links are not that helpful.
- Did you disown low-quality or spam links?
- Audit web page
- Does the web page load too slow? Think, 4+ seconds.
- Did you enable lazy loading for the images?
- Did you compress all images on the web page?
...And that's it.
Hope you guys had a good read and learned a thing or two :) HMU if you have any questions or think we missed something important.
15 Best Actionable Digital Marketing Strategies For Ecommerce Business [2020 Updated]
submitted by shivamsingh12___ to u/shivamsingh12___ [link] [comments]
Hey, Are you doing eCommerce business? And want to increase your eCommerce sales? If Yes, then you are at the RIGHT place.
Today I am going to share with you the Top 15 Super Actionable Digital marketing strategies for eCommerce business which will help you to increase your eCommerce sale.
I know you are very excited to know these digital marketing strategies for eCommerce business So, without wasting any time let’s first understand…
Table of Contents
What is Ecommerce Marketing?
TOP 15 Super Actionable Digital Marketing Strategies For Ecommerce Business.
#1. Focus on Your Product
#2. Define Your Audience Buyer
#3. Analysis of Your Ecommerce Website
#4. Reach Your Customer Through Ad campaign on Search Engines
#5 Convert You visiter into Customer Through Display Advertisement
#6. Attract Your Customers Through Social Media
#7.SEO(Search Engine Optimization): Give Ease to Your Customer in Finding You
#8. Blog: Try to Help Your Potential Customer With Valuable Content
#9. Video on YouTube: Try to Help Your Potential Customer With Valuable Content
#10. Email Marketing: Invite Your Customers With Sending Personalized Emails
#11. Influencer Marketing: Influence Your Customer To Buy with Influencers
- Affiliate Marketing: Increase Your Ecommerce Sale Through Affiliate Marketing
#13. Improve Your Product Images Quality:
#14. Up-sell and cross-sell Your customer
#15. Build Mobile App for Your Ecommerce Business
What is Ecommerce Marketing?
According to Shopify, “Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers and retaining those customers post-purchase.”
I hope you agree with the above statement..
Now the question is ‘why we need to do eCommerce Marketing?’
Before I’ll answer this question…comment below why we do Marketing for anything?
I think, to grab attention…means people should know about our product or service.
Now comment below how will you grab attention in the situation where millions of people are doing the same thing that you are doing?
Now come to our topic i.e digital marketing strategies for eCommerce business.
TOP 15 Super Actionable Digital Marketing Strategies For Ecommerce Business.
I guarantee!! if you apply these Top 15 Super Actionable 15 Digital Marketing Strategies to your eCommerce business it will help you to increase your eCommerce sales immensely fast.
So without wasting any time let’s start with the first one…
#1. Focus on Your Product
Before focusing on any marketing activity you must focus on your product.
Sit back and think again “is your product/service provides enough value to the buyers as per price they are paying?”
If your inner heart says NO, then you have to create or produce product or service that satisfies your buyer.
Because without quality product you can not stand in the market for a long time. You may stand in the market with low-quality products/services for a shorter period of time but in the long run, you can’t stand.
No matter how good your marketing strategy is, it will not work until and unless and until your product is not good enough to satisfy your customer’s needs.
Now one more thing to be noted is, your product must be up to date with modern technologies and trends.
You will see the number of examples where most branded and reputable companies like Nokia, Kodak, Xerox, etc they got out of the market because they didn’t update their product as per market.
And you will see the number of examples where companies perform outstandingly well just because of the product. Example Xiaomi.
Manu Kumar Jain has explained the importance of Product in the below YouTube video.
#2. Define Your Audience Buyer
The next eCommerce marketing strategy is know your buyer.
Because, if you don’t know who will buy your products and you are promoting your product taking the help of any marketing channel then you are aiming in dark.
You must have a complete defined buyer persona like
and many more
Now the question is ‘why it is so Important?‘
Let’s understand with an example:-
Suppose you are selling luxury watches on your eCommerce website Minimum amount ₹1,50,000 and the Maximum amount goes up to ₹10,00,000.
Think about it:
which type of person can afford your watches?
Can a normal salaried person with a salary amount of ₹ 20,000 can afford you watch?
Here INCOME matters. RIGHT?
So, it is a waste of marketing effort, time and money on those who can’t buy your product.
Like this, you have to categorize your potential buyer into
In the below video Mr. Kirtiman Sharma talks about what is a buyer persona and how to create a buyer persona? You must watch this video also.
Must Read: What is a Buyer Persona and Why is it Important?
#3. Analysis of Your Ecommerce Website
analysis-of-your-ecommerce-websiteWell said by someone, before entering any war you must prepare with your weapons. Because without strong and powerful weapons you can’t win any war…Right?
Similarly, before applying any marketing strategies to your eCommerce business you must have to build well functioning and eye-catching website design.
Now the question is Why?
As we all know, the customer engages and order their product through a website in the eCommerce business.
Now let’s take an example from our day to day life…
Suppose you want a shirt. So you visited the nearest cloth shop. OK, Now you enter a shop and you suddenly see that the shop doesn’t look good.
On the other side, you entered another cloth shop and you see the decoration, lighting, and the clothes are arranged in well mannered and a proper billing system.
Comment below… From which shop will you buy a shirt?
I will go with the second one and I think also you.
Now, Relate this whole example with your eCommerce website.
See, your eCommerce website is your shop where your customers enter. So, it should be well designed and should function properly.
Because you have to give an amazing user experience to your customers.
A recent case study found that buyakilt.com
increased its revenue by 76%, conversions increased by 26% and shopping cart visits increased by 19.76%, just by making one small change to the user experience: the ability to filter products.
I saw this study on the crazyeeg.com
So what you think? if needed redesign and redevelop your eCommerce website. The below-mentioned article helps you to redesign your eCommerce website.
6 Strategies for Designing Ecommerce Websites That Convert Visitors into Customers
#4. Reach Your Customer Through Ad campaign on Search Engines
The best digital marketing strategy for eCommerce business is Reach Your Customer Through Ad campaign on Search Engines(PPC).
Here I am talking about the PPC ad campaign on search engines. If you have no idea about which platform you should choose? Don’t worry, I am here to help you to run a successful PPC ad campaign for your eCommerce Business.
Before running a PPC ad campaign for your eCommerce business on any search engine. First let’s understand… Why we should run the PPC ad campaign?’
First, comment below…If you want a mobile phone where you go?
Now, what I’ll do… I am going to share it with you.
I’ll search on Google for Mobile Phone under 15000 (Budget) Before going to any eCommerce shop like amazon and Flipkart.
(Why? You will get the answer later on…. just keep reading)
I get a result on Google SERP like this
Here Google shows google shopping ads. The positions of these shopping ads may differ.
I suggest you go with google shopping ads rather than normal google text ads.
Because I experienced Google shopping ads give higher conversions as compared to normal google text ads.
Here, I choose a mobile as per my choices. And if I’ll feel and confident to buy then I’ll buy it.
Now what I am trying to tell you that here I am intended to buy a mobile phone you have to just give me a platform where I can order a phone.
So relate this example with your eCommerce business. And try this digital marketing strategy to your eCommerce business you will get amazing results. Guaranteed!!!!
Now the question is on which Search Engine would you Run a PPC ad campaign?
Comment below… which search engine would you prefer to resolve your any query?
Then, I strongly suggest you run a PPC ad (shopping ad) campaign on GOOGLE.
As per reliablesoft.net
study, Google is the most popular search engine with 81.5% market share.
Therefore I strongly suggest you run a PPC ad (shopping ad) campaign for your eCommerce business on Google.
To run a PPC ad campaign (Shopping ad) campaign you can take help of digital marketing agencies that provide PPC Services or you can run your PPC ad by own.
What Is PPC? Learn the Basics of Pay-Per-Click (PPC) Marketing
3 Reasons PPC Works Great for Ecommerce Businesses
Google AdWords for E-Commerce: A Step-By-Step Guide
Google Shopping Campaigns Guide: Best Practices, Tips & Tricks
#5 Convert You visiter into Customer Through Display Advertisement
The next Digital Marketing Strategy For Ecommerce Business is Display Advertising. It is the BEST digital marketing strategy that helps you in converting you visitor into your customer.
Now the question is What is Display Advertising?
Comment below…from the word “Display Advertising” what’s the first thing that comes to your mind?’
If I am not wrong then Advertisement through Visuals like Images, Videos…Right?
Now Display Advertising is nothing more than that.
According to instapage.com
, “Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook, etc.”
Now let’s understand with the basic example from our day to day life…
I hope you had visited on amazon or Flipkart. And you have shown interest in any product, for example, a shirt.
Now I hope you have experienced that amazon or flipkart continuously displays that shirt on your mobile phone…Right?
This is display advertising.
Now the next question comes to your mind Why Display Advertising is so Important for eCommerce Business?
Again I am saying display advertising is BEST digital marketing strategy for eCommerce business. Because it has the potential to convert your visitors into a customer.
Let’s understand with our real-life example…
Suppose, I want a mobile phone under ₹15,000. So I visited on google and search for a “mobile phone under ₹15,000“. Now I see the best mobile phone for me on Amazon and I clicked on it.
Now I am just checking specifications but suddenly something struck my mind and I clicked the home button or close the tab and went for that work.
After some time I forget which mobile phone specification I was seeing and planning to buy.
Here, Display advertising plays a very important role. Because as we discuss above how amazon re-target its product through display advertisements on our mobile phones.
Similarly, amazon retargeted me through the display advertisement that strikes my mind “which mobile phone I was planning to buy?”
Here what I am trying to tell you is that at many times your website visitors are ready to buy your product but due to some reason they didn’t complete the buying process. So it is your responsibility to retarget them smartly and help them to buy your product.
At many times display advertisement is used to create interest in a product in the user’s mind.
Let’s understand with the same above example but situation change… Here I don’t require a mobile phone. But Some other reason I visited on amazon. And I saw an amazing mobile phone so I just clicked on it and read the specifications and I went back without buying. But as usual, amazon retarget me continuously. So I start seeing that mobile phone continuously. Therefore my mind triggers to buy that phone and eventually I end up buying that phone.
Here, amazon uses display advertising for creating interest for that mobile phone.
Now relate these two examples with your eCommerce business. And apply this marketing strategy to your eCommerce It will help you to convert your visitor into a customer.
What is Display Advertising?
5 e-commerce display advertising tips
#6. Attract Your Customers Through Social Media
The next digital marketing strategy for an eCommerce business is Attract Your Customer Through Social Media.
Social media is booming now. As we all know from a child to an old person almost all are on active social media users.
So don’t miss this chance and start working on building a strong social media presence. It will not only help you to increase your sale but also it will help you to become a brand.
Today almost everyone knows the power social media.
Therefore almost all the business small or big are on social media.
If I am talking about eCommerce business then whether amazon or flipkart all they are active on social media platforms.
Flipkart Instagram Profile Screenshot
Amazon Intagram Profile Screenshot
So why not you? Again, I strongly suggest you build a strong social media presence on social media platforms.
Now the question is, which social media platform? Because there are dozens of social media platforms available on the web like Instagram, Facebook, any many more.
So the answer is very simple… that depends on which product or service you are offering.
For example, if you selling fashion Product like watches, clothes, shoes, etc then you should focus on
At the end, what matters is, on which platform your audience spends time.
I hope you understand.
The next question comes to your mind that which type of post you should do on these Platforms?
Again, It depends on your product and platforms (Social media). But for understanding… Suppose you are selling clothes for men and you are planning to post on Instagram then you should post attractive images, your product, offers, etc.
And If you in the fashion industry then the best example is Myntra & Power Look. Just See how well they managed their Instagram profile and other social media platforms.
Another thing you should do is Boost up your posts. Means go for paid social marketing for building your brand.
Here I am not telling you to do this on every post but occasionally you should go for that also. It helps your brands to reach your target audience.
The Ultimate Guide to Social Media For E-commerce
[INFOGRAPHIC] THE IMPORTANCE OF SOCIAL MEDIA IN E-COMMERCE GATEWAYS
#7.SEO(Search Engine Optimization): Give Ease to Your Customer in Finding You
The Next Digital Marketing Strategy for eCommerce that help you to become brand and increase your sale i.e SEO (Search Engine Optimization).
Why I am saying this?
Recently Semrush study different sources of ecommerce website traffic. In this study, Semrush use 13 categories of eCommerce websites like Sports & Recreation, Electronics, Fashion, Jewelry, etc.
In this study, Semrush found these eCommerce websites get
50.12%Search Traffic (SEO)
28.2% Direct Traffic
10% Referral Traffic
4.79% Social Traffic
So, if you are not focusing on SEO then you are losing 50.12% traffic here without any doubt.
Means, You are losing potential customers.
At present every eCommerce whether small or big they all are focusing on SEO because they don’t want to lose any customer.
So why? You are not focusing on SEO. Rank your web pages higher in search engines especially in Google and increase your website traffic means an increase in your sales.
Why on Google?
Because, as we all know Google is the most preferred search engine by the people.
And According to PowerReviews, 35% of consumers start their shopping journey on Google search.
You can do your SEO for your website by own or you can hire an SEO agency. But I strongly you to hire an SEO agency.
See, everyone is not perfect in everything…Right? Everyone take help from anyone for anything.
So why not you? If you are not an SEO expert then you should hire an SEO expert or agency that helps you. Because if you learn and apply SEO strategies to your eCommerce website it will take time and maybe you make lots of mistakes that you should never do like black hat SEO tactics.
But if you are an SEO expert then you can do your website SEO by own.
Ecommerce SEO: A Simple (But Complete) Guide – Ahrefs
SEO Learning Center – Moz
The Ultimate Guide to SEO for E-commerce Websites – Neil Patel
#8. Blog: Try to Help Your Potential Customer With Valuable Content
The Next Digital Marketing Strategy for Your eCommerce Business is Creating helpful content for your potential buyers.
In today’s world, you need to create demand for product by educating your potential customers. And the best way to educate your customers about your product is Blogs or Articles.
Now let’s understand with an example…
Suppose I want a mobile phone. Therefore I want a list of mobile phones with the specification. So as usual, I searched on Google’s best mobile Phone under 15000 and on google SERP (Search Engine Result Page) I saw results like this.
I clicked on the third result 91mobiles.com
Now in this blog, I get a list Top 10 Mobile phones under 15000 with the specification and price.
If any mobile phone I like from this list I will buy it from here (Trough Affiliate Link).
Now here 91mobiles.com
they are not running an eCommerce business but they are doing affiliate marketing.
Affiliate marketing plays an important role in Increasing your sales. we will discuss later on. Just keep reading… I guarantee! After reading this complete article and if you apply these marketing strategies No one can stop you to increase your eCommerce sales and leave your competitors behind.
The most interesting thing is most of the eCommerce business they are not focusing on creating helpful blog or content or article.
Here you have an opportunity, grab it. Create helpful content for your potential customer and educate your customers that will help you to increase your sales.
Now one more thing you need to keep in mind that creating a helpful content or article or blog is not just enough. You need to write SEO friendly article that rank.
Why? Because, there billions of articles on the web. And we all know people’s tendency is not to move on the second page of SERP.
So, you need to rank your blogs on the first page of SERP especially on Google.
If you don’t know how to write an SEO friendly article then you can hire a content writer or freelancers.
The best place where you can hire a content writer is iwriter.com
You can learn how to write an SEO friendly article.
#9. Video on YouTube: Try to Help Your Potential Customer With Valuable Content
The Next Digital Marketing Strategy for Your eCommerce Business that help you to increase your sale is creating engaging content in video format and upload it on specifically on YouTube.
Let’s first understand…why you need to create video content?
According to the wyzowl.com
study(2017), 63% of businesses are using video as a marketing tool. And this number has increased from 63% to 85% and this data is increasing day by day.
So, what you are waiting for? Everyone says video content will be the future, but I say the video content era has arrived.
Now come to your audience’s perspective…
See, video content is easy to understand by your audience. It is interactive also. Therefore the impact of video content is more impactable then other forms of content.
And in video content, you can explain your product in a very effective manner.
Now Which type of content you must create…
As I said you should create demand, interest and solve all the queries related to your product by educating your customers whether in written content or video content.
Let’s understand with the same example above…
I want a mobile phone. Here I prefer youtube instead of google. And I get numerous videos on youtube related to Best Mobile Phone under 15000.
And I saw different videos after that I bought a mobile phone from here.
Again they are doing Affiliate Marketing.
Here what I am trying to tell you some people prefer video content and some people prefer written content. You need to focus on both.
Now you can convert your written content into video format. You need not to generate different content ideas for video and article.
Now, what thing you should avoid while making Videos?
How to Edit Video?
How to Grow Your YouTube Channel?
#10. Email Marketing: Invite Your Customers With Sending Personalized Emails
Email Marketing is another Digital Marketing Strategy that helps you to increase your eCommerce sales.
Before answering this question, comment below… how you can contact your customers again? And How you can convert your customers into regular customers?
By calling? once or twice it’s ok but again and again, it’s creepy. Because people don’t like it when someone calling them and try to sell their product. Even you must have experienced this, Right?
By Text Messaging? People tendency they don’t read this type of message because of what’s app has come into the market. Even I don’t. Because if you open your message inbox you will get numerous unnecessary messages, Right?
Then think 💡 💡 … How you can contact your customers again? And How you can convert your customers into regular customers?
The only option you can choose for contacting your customers again converting your customers into regular customers is EMAIL
Because people read emails. Even I used to read email daily because there are lots of Important messages come over there.
And one more thing, you might be observed that (if you are using Gmail or yahoo) that these platform classified all the emails into 3 categories namely
Right? So if you send promotional emails (most you send these type of emails) then these email goes to the promotional section.
Now if anyone goes to the promotional section means they are ready to see promotional offers, Right? means they are ready to buy something (maybe your product). In this scenario the conversion rate high, Right?
This Marketing Strategy used by most of the eCommerce businesses whether small or big like Amazon, Myntra, Flipkart, etc.
Now the question is what type of email you should send your customer?
I will answer this question. But I want you to do some research because you will get better idea what type of email you should send your customer.
Here are the steps you have to follow
Create a fresh email (preferable – Gmail) account. Remember, you will use this account only for this purpose.
Subscribe all the big eCommerce websites so they can email you about their products and offers.
Subscribe to all your competitors also.
Now, wait they will send you emails.
After collecting enough email means 10 -20 emails analyze them deeply. Means, what type of emails they sent you? When? Which type of words they have used? etc.
After analyzing all thing build a strong email marketing plan and then apply it.
Now, why did I suggest you to do research? Because I don’t know which type of product you are selling? Who all are your competitors? and many more things that I don’t know. So instead of giving “what type of email you should send your customer?” I believe you should research according to your business that gives a better idea.
Pro Tip: Send Personalize Email using Name and Try to come on Point as soon as possible.
Caution:- Don’t send an email daily. Send an email once a week and never forget to offer an email during the festival (depend on the product).
How to Maximize Ecommerce Sales Using Email Marketing
Email Marketing for eCommerce: The 8 Campaigns That Have Generated Over $140M
31 Ecommerce Email Marketing Tips to 5x Your Conversion Rates
#11. Influencer Marketing: Influence Your Customer To Buy with Influencers
Do you remember this ad? Then comment below…Which type of marketing Fair and Handsome has used here?
This is Influencer Marketing. I hope you got a complete idea of, what is influencer marketing?
Before you go anywhere else, STOP!!!! I am not saying here to you hire Shahrukh khan, Amitabh Bachchan like these legends because I know you have a tight budget.
Here I am telling to do influencer marketing but with YouTubers, Instagram Influencers basically social media influencers and bloggers whose article read by thousands of people.
One IMPORTANT thing, choose influencers who are closely related to your industry and your target audience should be their followers.
For example, if you are in the fashion-related industry and your target audience is Indian youth then you can collaborate with influencers like Ranveer Allahbadia. He is one of the finest influencers people among the Indian youth. I personally follow him.
(Both The YouTube Channel Run By Ranveer Allahbadia and Team He is also run Influencer Marketing Agency in Mumbai Monk Entertainment.)
I guarantee you!! You will get the game-changing result with this strategy.
There are many social influencers you can choose anyone from them.
Keep In Mind While Choosing Social Influencer
Your Product Catagories
Your Target Audience
There all social profiles.
Numbers of followers.
Types of Followers
Is there any gap between their followers and your target audience?
And many more.
Ecommerce Strategy 101: Influencer Marketing
Influencer Marketing Agency
- Affiliate Marketing: Increase Your Ecommerce Sale Through Affiliate Marketing
As I mentioned above Affiliate Marketing is the BEST Digital Marketing Strategy that Helps You to Increase your eCommerce Sale. And one most important thing you need not hire anyone for this but you have to develop a strong affiliate marketing system.
Now, What is Affiliate Marketing? And How you can Use this to Increase Your eCommerce Sale?
I hope you all have heard about affiliate marketing and you are familiar with affiliate marketing. If not then Let’s understand affiliate marketing with a real-life example…
Do you suggest any product to anyone when they want advice from you? Of course, you may have given… Right? And at many times they will buy your suggested product.
This is the same thing happen in Affiliate Marketing.
In Affiliate Marketing, an Affiliate Marketer suggests your product to their reader, and their audience with a specific Affiliate Link. If anyone buys form their Affiliate Link you will pay commission on that transaction.
For better understanding Affiliate Marketers are your commission base salesmen who help you to sell your product online through an affiliate link. If anyone buys from that affiliate link you will pay commission on that transaction.
Most of the digital marketers, Bloggers, Youtubers, Influencers, etc do Affiliate marketing.
There are most of the eCommerce business are doing affiliate marketing to increase their eCommerce sales. Because this is a win-win situation means you have to pay them only when sales happen.
So Why not you?
This is the best digital marketing strategy that you can choose to increase your eCommerce sales. Hurry up!! and build a strong affiliate marketing system like amazon associates.
#13. Improve Your Product Images Quality:
Improve Your Product Images Quality is the most important thing if you are in the eCommerce business.
See, in the eCommerce business, your customer buys your product only by seeing product images… Right? So you can’t compromise with your product image quality.
For clicking your product images you can hire a professional photographer or you click by own.
After clicking your Product Images, if you feel there is a need for editing do that also, don’t compromise with this. You can use adobe photoshop software to edit your image. Many Youtubes can teach you how to edit your product image according to your recruitment.
14 Product Photography Tips to Make You Look Like a Pro
Photoshop Tutorials for Ecommerce: Improve Your Product Photos
#14. Up-sell and cross-sell Your customer
If any customer comes to your ecommerce site for anything try to sell different products.
Here I am not saying you to try to sell any product that they don’t need. I am telling you to try up-sell and cross-sell dependent products.
For example, suppose you want a laptop. So you visit on Amazon then you will see there are multiple dependent products like laptop cover, screen guard, etc they try to sell you. Here you may these products.
Here, what’s happening? They are trying to sell you the related products that you may need and you may but it, which means they are increasing your transaction size.
This strategy is used by most of the eCommerce businesses to increase the sales and to earn more profit.
So Why not you? increase your sales through up-sell and cross-sell techniques and increase your profit.
#15. Build Mobile App for Your Ecommerce Business
The mobile app is another thing you must use to grow your eCommerce. A mobile app is used by almost all eCommerce business whether small or big. This helps you to build a strong relationship with your customers as well as help you to retain your customers.
Now why I have shared this technique last? Because see building app required a little bit more money, therefore, I share this technique last.
Thank you so much, everyone, for giving your valuable time to read this article related to digital marketing strategies for eCommerce business.
I hope you got valuable content related to digital marketing strategies for eCommerce business if yes… then comment below with which digital marketing strategy you like most? and Which marketing strategies you are going to apply to your eCommerce business? And When?
How I sold my site 6 months after validating on r/Entrepreneur
submitted by jhowarth15 to Entrepreneur [link] [comments]
Over 6 months ago I posted here with growing 57 trends that you could capitalize on for business opportunities, along with a plug for the app I’d created that found them.
Your feedback was awesome and motivated me to keep running with it and growing it. And thanks to that, I managed to sell the site to Brian Dean of Backlinko recently. So I thought I’d share the story here.
I have to admit though, I hadn’t monetized yet and I was incredibly lucky with how things worked out. So I’m not recommending this as a reproducible guide for anyone but hopefully you still enjoy the read.
How It Started
I began work on Trennd.co
back in April while living in Japan, and back then it was originally called TrendList.io
I’d started to realize that it’s 100X easier to bootstrap a profitable online business if you ride a big market trend
. Jump on the opportunity before the competition gets too fierce.
A great example of this is Jon and Justin at Transistor.fm
, who spotted a growing B2B market for podcast hosting and bootstrapped a SaaS for it.
Another classic example — Pieter Levels tapped into the digital nomad and remote work trend while scratching his own itch with Nomad List
and Remote OK.
Both market awareness and market timing were critical for these guys. On top of execution skill of course.
But also, businesses take years of sales, marketing and general hard work even after you’ve launched. I’d like to know that life force is going into a growing opportunity, not a shrinking one. I needed something that could surface opportunities by automatically monitoring the web for new topics.
So that I can then plug them into Google Trends.
I needed a shiny new app or tool to play with. 😛 But I couldn’t find anything, so I started to build it for myself.
The first version was literally just a CLI tool that output trend graphs to the console.
I thought I might as well package it as a B2C SaaS product. But woaaaah no, not another sales grind.
Let’s just put it up for free and see if I can even build an audience (basically email list) around it first.
As I proclaimed on the about page, “Revenue is obviously at zero right now. It will likely stay there for a while. Probably forever.”
Not wanting to miss the opportunity to try a fancy new web stack, I wrapped the tool up into a NextJS
web app. This choice was primarily to capitalize on the out-of-box server-side rendering it offers. That way, I could actually get this project to rank properly on Google for all the various trends.
I listed Trennd in early May (way before it was finished) on Product Hunt’s Ship service. Admittedly though, I probably should’ve done much more than this and actually talked to potential users/customers before writing any code.
But I was very bullish on the concept since I was building Trennd to solve my own problem. 👹 image
But with a total of 153 subscribers from PH Ship 2 months later, it definitely felt like there might be more cost-effective ways to acquire initial users than the $80/month there. But the brand exposure and potential support from those guys on launch is still valuable. By May 20th I felt I had something that I could finally start to show people.
But around the same time, I also realized that Trend List was the brand name of Trendlist.org. This is a contemporary graphic design site with Domain Authority of 38 and a huge presence on Google SERPs. I really didn’t want to compete from day 1 just to show up on Google when people search the brand name. image
Anyway, I found 3 other names that I’d be more than happy with: Trendful, Trennd and Trend Geek. I threw Nice Trend Bro into the running at the encouragement of my wife.
Then I realized this rebrand could be a fantastic marketing opportunity in itself. So I decided to run a public vote on the new name via twitter poll as a fun and novel way other people could get involved. Plus this way I’d ensure it’s a solid name that works for everyone.
With the Twitter poll underway for a week, I wanted to capitalize on this 7-day window and get as many votes as possible.
I quickly got it up on Reddit as an initial “pre-launch”. I’d mainly wanted to get some initial users to help iron out any wrinkles and bugs, and to point out any big holes in terms of functionality.
And as a professional “wantrepreneur”
, I’m often lurking here on entrepreneur
and I thought you guys might find Trennd useful.
But I came in with my guard up. I knew full well you would chew me up and spit me out in an instant if you sensed I was here solely to promote.
So I found 57 of the most interesting trends I had at the time and used them as a shield going into the post. I made sure to provide value first and ask for feedback second. I stuck around the comments section all day replying to everyone who took the time to comment. image
The response to this Reddit post was huge! It received over 500 upvotes across 3 subreddits. One kind stranger even gave me Reddit Gold.
In terms of number, Reddit brought:
Not a bad start. I also got a huge amount of awesome feedback
- 80 email subscribers
- 50 user signups
- 1k traffic
on how I can improve the app and make it more valuable. Like requests for:
- Better data granularity for shorter time frames.
- Enabling Keyword trends too, not just Google Topics.
- Plus dozens of smaller things (like moving the trend close button to the top right so it’s easier to click on mobile).
After this Reddit success, the twitter poll had over 100 votes for the new name.
It was a close run between Trendful and Trennd.
And, somehow, Pieter Levels came across Trend List, loved the concept and voted for the name Trennd! image
I’m a huge fan of Pieter’s and Nomad List. I was watching his Bali video about his maker journey literally days before starting Trend List! So for him to vote and like the idea was both uncanny and amazing.
And in the end, the name Trennd won by a small margin.
Following all this initial traction, Trennd was featured on Harry Dry’s killer Marketing Examples blog. image I made the front page of Indie Hackers too with the top milestone too.
Love the IH community so this was a big deal to me! image
After the first 5 weeks I was absolutely chuffed with the results. (That’s British slang for very pleased!)
I hadn’t set any goals, but 353 email subscribers was way beyond anything I expected.
And I was even more pumped that the initial feedback was so overwhelmingly positive. I’ve made some other small products, but they were like trying to get a massive boulder uphill.
Every time you stopped pushing for new customers, it would roll back down on you. Old customers would churn and you hadn’t replaced them. But this one felt obviously different.
It was the first thing I’d made that people just shared automatically and it kind of took flight by itself.
And with an email list in the hundreds, I started a weekly email newsletter called Trennds For The Weekend
**.** My primary goal there was to make no-fluff, straight to the point emails, with a carefully curated list of the most interesting and fresh trends each week. image
The newsletter was the one thing that I made sure happened every week. It was great motivation to get things done to have something to talk to the readers.
Plus it was an invaluable way to keep in touch with Trennd’s growing audience and have an open channel for feedback. If I started to go in a wonky direction re: trend quality, web design, email format, bugs, or anything really, somebody would usually let me know via email reply and help to straighten the ship’s course.
Next up was a Show Hacker News launch, which I expected to be a giant flop as most things usually drown in the noise.
Show HN Launch
So Friday at 10pm and I’m sat at my desk in Japan ready to post to Hacker News. My wife’s already gone to bed, but I figured this was the best time to post such that people were awake in both US + Europe. Plus I could reply to any comments and keep check on things through to Saturday morning JST if I had to.
So I drafted my opening thread comment and hit submit.
“Sorry, your account is too new to submit this site.”
Oh man. I’d been thinking about this submission all day. And I couldn’t even post. 🤦🏼♂️
Anyway, I emailed the mods at Hacker News to explain and they very quickly and kindly marked it ready to go through. My account was made in 2017, but turns out “too new” can also mean not having participated much in the community.
Flash forward to the following Friday and this time it went through.
We’d made sure to phrase the title to resonate with the audience. On Hacker News (and in most places I suppose
) simple, clear and humble works best. this is where fellow indie maker Vincent
was awesome — he helped me to get this title spot on, along with a bunch of other great advice that made a huge difference. The post immediately moved onto the best of Show HN page, and then quickly onto the main page. image
Traffic increased to 400 concurrent users on Trennd and we briefly peaked at #1. image
It was at this point that Trennd got the infamous “Hacker News hug”
and the site died. The free MongoDB Atlas database plan did not appreciate this flood of connections. So I had a frantic 15min where the website was down while I upgraded to the paid tier.
It’s a shame that I lost this quarter-hour of Hacker News prime time. And I’ve since implemented some server-side caching that prevents the database from getting hammered.
But since I recovered quickly, we remained near the top of the front page for 12 more hours
, which is good enough for me. Let’s not be greedy. 😛
I manned the comments section into the early hours of the morning, got some great discussion and a tremendous amount of positivity from the crowd.
Just as I started to think everything was all over and we were back to normality. The buzz started to spill over and have a huge domino effect onto Twitter.
Dozens and dozens of people tweeted about Trennd.
Thankfully I’d updated the twitter preview image beforehand (thank you Michael!
). So there was a pretty placeholder image and sweet description when dozens of people shared and tweeted about Trennd.
And then, the cherry on top of it all was that Rand Fishkin of Moz tweeted about it! Unbelievable! This made my month.
The number of likes and retweets on the back of this was insane too. I’m a twitter newbie, so to get this kind of exposure blew my mind!
It also led to us getting picked up by the hackernewsletter and kottke.org
which drove some good traffic our way too. image
All of this combined to rocket us above 2000 email subscribers:
- Subscribers: 2,163 🎉
- Visitors: 28,353 🕵️♀️
- Pageviews: 124,026 👀
It was really cool how ready people were to contribute and add trends of their own too. It confirmed my hypothesis that we could crowdsource the surfacing of new trends to some extent. In a similar way that Product Hunters crowdsource new products.
But with this came the issue of quality control. One visitor, for example, added “Donkey Porn”
as a new trend, and it may well be trending, but I had to moderate it away. 🤫 At this stage, I felt I’d truly validated interest in the project with over 2000 subscribers
, marketing to get another X hundred subscribers wasn’t going to change anything.
I needed to make the platform more powerful. So I held off a Product Hunt launch thinking I’d keep that powder dry.
Monetization (Or Lack Thereof)
I also started to think long and hard about how to monetize the site at this time. I needed it to at least pay some of its own bills and maybe even some of mine!
In the medium to long term, I knew a premium version of Trennd was the way to go.
But I couldn’t figure out what this should look like and wanted to do it right.
There’s no point damaging hard-earned goodwill by pushing out a rushed premium product too soon or something that’s the wrong fit.
Somebody did ask for a “private Trennd dashboard”
where they could favorite trends and even get personal alerts. They even said they’d pay $100-$200 per month for it. Turns out, they found Trennd immensely valuable to discover new programming languages sooner so that they could make Udemy courses around them. (If they were the first to get a course out and get good reviews, it’s like a winner take all market and can be very profitable.)
But, to me, all the value seems to be in the trends themselves and spotting hotter trends sooner. Not the ability to put certain ones in a personal dashboard. They’d just use the free version! Plus how many tech course creators are there out there? For better or worse (I think better!), I dismissed it as a dead-end. Instead, I began to look for a community or affiliate sponsor
and started to have pricing conversations with people. Even though I was still small fry in terms of traffic and a few thousand email subscribers. I managed to set up a nice sponsorship ‘swap’ with Unreadit
(which is awesome, check it out!
) and that was a good fit and worked out well for both of us.
It drove a bit of traffic, some new subscribers and gave me some stats about how well Trennd sponsorship slots converted for future potential sponsors. But it didn’t bring in any cash money since it was just a swap. image
Having that deal in place did give me an excuse to scuttle back into my code cave though. 🦀
This was with the view to making Trennd more robust and sustainable for the long term. The #1 challenge was, and still is, the noise to signal ratio.
Nobody wants to click through page after page trends to find the ones relevant to them. They need to be able to slice and dice the trends in more ways/dimensions that are relevant to them.
So I hunkered down in my little white room in our Japanese “mansion”
(which in Japan basically means an apartment). image
I added things like absolute search volume data and the ability to sort on it.
More consistent categorization standards and automatic classification of trends too.
With the data granularity, you can see the 3-month chart data was weekly at first. So pretty crummy with only 12 data points. image
But then below that with daily data points instead you can really see the difference. image
Anyway, I’ll stop boring you with the various small additions and improvements I made over this time. Back to the story. 😛
Traction Despite Inaction
I’d done zero marketing for over a month. 🤦♂️
The hype last month around the Hacker News launch and Twittersphere had naturally died down, along with the web traffic. It’s way too easy to put marketing on the back burner and keep building in general.
That’s where I’m personally most comfortable.
Yet, I know too well marketing should be an ongoing crusade, alongside product improvement.
The most successful indie hackers I see around — they have systemized routines that enable them to continually output valuable content.
But to my surprise, the mailing list count was still ticking up every day
despite all this, and the site had seemed to reach a healthy equilibrium of 100–300 daily visitors. image
These were both big green flags to me. (I’m not sure if green flags are actually a real thing. Emojipedia doesn’t think so… 🚩) Pieter Levels tweeted about us again out of the blue too!
This was several months after the first time and drove several thousands of visitors
to the site. image
All kinds of people had been putting themselves forward asking to get involved. And this was happening on a semi-regular basis!
The problem is, co-founders bring a huge amount of risk with them. Differences in vision, work ethic, and so many other things.
They’re big unknowns, so I’d decided to stick by myself and the devil I know.
That is until I received the following email from: image
I thought I recognized that name. Googling Brian Dean… Oh snap! Yep, it’s Brian Dean of Backlinko.com 😮 image More googling…
Interesting, he’s acquired things before. I don’t think he’s joking around. image
I’d just had my wedding 2 days before and we were off to Okinawa for 4 days, so my call with Brian had to wait. Best to play hard to get anyway.
😜 Then 1 call, 1 hour, 21 minutes and 31 seconds later — we had a deal.
And we literally shook hands over Skype video! 🤝 As for the acquisition number… that’s why you’ve read this far, right?!
It’s really difficult to put a price on something that’s not making any money yet. Well, actually it’s not. Most people would just say $0.
And traffic was growing but spikey and low in an absolute sense.
But at the same time, we were both massively excited by the potential and the concept is partially validated and de-risked given the initial traction obtained.
We settled on an amount equivalent to how much I’d earn as a US-based engineer working 6 months, but then multiplied by X for the traction/success factor already achieved. And I also still have a stake in the project going forward.
So I can’t retire yet, but it’s a HUGE win!
The main thing is - now I don’t have to worry quite so much about paying rent every month and I can start to think more big picture in general.
And perhaps even more importantly, it provides validation to myself (and my wife!) so that I can keep working on these “projects”
of mine and not get a “real job”
To be honest, I didn’t know if I was just crazy and wasting my time for 6 months.
To my Japanese in-laws, I was the slightly strange, unemployed “freeter”
at home on my computer all day. image
I have to say, writing during the process made a huge difference. It keeps you sane as a solo-founder and allows you to track your own progress at a high level.
Also, being as open as possible and sharing metrics such as subscriber growth, traffic and revenue helped to attract support and keep me accountable when it was only me working on it.
And overall, all of this helped to create a story around the product, without which people don’t have reason to care.
What’s Next It’s awesome to have Brian behind the project now. This is fantastic news for Exploding Topics.
He’s a massive name in the SEO industry of course, but also a super-smart guy who really knows his stuff and enables us to take the project to the next level!
He has a great instinct for direction, based on years of experience and success online. This includes his “head-ache detector”
as he calls it, which can foresee potential problems way further in advance than I can.
And we’ve also fast-forwarded to having Brian’s huge audience to put new features in front of and see what they think.
I no longer need to slowly grow Trennd’s audience via a trend community/discussion platform over months and years, while also trying to wrestle with product-market fit.
Instead, we can focus on building a better product. This means the core value of trend discovery and getting people hotter trends faster
To this end, we’ve been able to refocus on the backend. Now we monitor way more
places on the internet as sources for interesting new topics and keywords across health, business, marketing, fashion and more. We’ve also decided to niche down.
This is a vital step and something I’d been sweating and delaying for several months. But with Brian’s help, this is something we’ve been able to move forward on.
The problem is there are so many different potential customers: indie makers like me looking for their next project idea, investors looking for a company stock pick, affiliates seeking the next hot product or people just seeking to feed their curiosity. But we’ve settled on professional bloggers
These guys are our new focus as they constantly
need fresh content ideas across a range of categories to write about. And if they’re one of the first to write about an exploding topic then this makes a huge difference to their results.
They also potentially make for good customers. (Even though we don’t have our premium version yet!) It’s still good to choose a nice market where people immediately ‘get’ the product and are willing to pay for it if it provides value.
This market has proven itself before too, as Nathan Barry of ConvertKit
said about going from $1k — $10k MRR:
Niche down as small as possible. Going from a generic email marketing company to “email marketing for professional bloggers” was critical. (source)
We’ve renamed it too. I know, I know… I’ve already rebranded from Trend List
, and now we’re doing it again? But hear me out.
This product spreads by word of mouth very well.
But try telling your friend to “check out trend, but with two n’s. Oh and it’s .co not .com”
. Not good. 😅 So we’ve gone with ExplodingTopics.com Lovely.
Easy to remember and easy to spell. Has a balanced look to it on paper too, but maybe that’s just me.
And the word “topics” aligns better with our new target audience. Plus we now have a sweet new design.
I feel it’s much more intuitive and way sexier in general. 🤩 image
Before it looked like a project
, now it looks like a product. And here's the plug, the inevitable plug: And we’re finally launching on Product Hunt today.
Both Brian and I will be active in the discussion all of today (3rd December 2019):
That’s it! Glad you made it to the end, hope you enjoyed the story and thanks again to you guys at Entrepreneur
Until next time,😘 Josh
Side incomes from Blogging for FIRE, my 2019 revenue report
submitted by johncnyc to financialindependence [link] [comments]
So I've been in this sub for quite some time and like many people, were first drawn to the premise of FIRE from a blogger. I think everyone on this sub gunning for FIRE are smarter than average and realize that these bloggers have supplemented their incomes with blogging. How much is the question? I've also seen many people that were genuinely curious at the detailed breakdown of blogging. Whether this is because it's been your childhood dream to blog about something you're passionate about, or you think it is your way to salvation to your FIRE dreams (it's probably not), i think there are many people that want to know how much bloggers make and hopefully this post helps.
Most of these bloggers hit their FI numbers long before they really started making money from their blogs but nonetheless, they are earning passive incomes from writing online. How much this amount is rarely shared and i think people speculate wildly and of course some bloggers are much more successful than others. I've also seen many people on this sub keen on how people started up blogs and how they've managed to monetize their blogs. As someone that is almost FIREd, here is a rundown on my website and how much I made in 2019. This post will be a summary but if you want the detailed breakdown with charts and stuff, you can visit my page (link at bottom of post)
It's not easy to make money from blogging so please don't think because I created something that generates money, it is an easy move for you. I wanted to shed some light on the subject and I know plenty of people here are keen to create a blog of some sort before or after FIRE so hopefully this will help or inspire!
Blogging is not factored into my FIRE #
Full disclosure, I am almost at FIRE (probably in the next year or two) but it is completely separate from my blogging activities. I work a full time job (Earning 200k+) and the blog was merely a hobby started many years ago and only recently started to generate noticeable amounts of money. I don't count the blogging income into my SWR as it is still a relatively new profession and past success does not guarantee future returns. When I FIRE, my SWR will be purely from my investments.
Nevertheless, it is something i truly enjoy doing and whether I FIRE with $1m, or $10m, I would continue to blog regardless. The extra cash is just a nice perk on the side. I'll use the extra cash for fun spending money, reinvesting in the markets or taking punts on single name stocks. Who knows?
What is my blog about?
My blog is not really related to the topic of FIRE but rather a travel blog. I guess these things kind of go hand in hand like Gocurrycracker. I started it when i was living abroad many years ago to document my experiences and just kept writing stuff over the years about places I've traveled to. I've also written a bunch of posts about how I take advantage of US credit cards and fully engage in hustling the crap out of them for travel benefits. I've not written much in the sense of FIRE besides making a spreadsheet tracking Net Worth (which you can find if you google "Net Worth Spreadsheet", it should be one of the top 5 results).
So in summary, it is a blog about 5 years old that is about travel. Blogging takes a lot of work if you actually want to monetize it. I feel lilke people here think "oh they're a blogger so they must make lots of money". It couldn't be further from the truth. Sure there are plenty of bloggers that do make money but the vast majority never do. It takes a long time to write quality content, consistently while at the same time optimizing your SEO. Nowadays, it's very easy to make a blog look nice because of all the premium themes out there but it can't make up for quality content which takes a long time to write. I've written about 250 posts and each post is somewhere between 2000-3000 words. This means I've written almost a million words and who knows how many pictures.
I never had the intention of making money in the beginning because I enver thought it would become anything. However, the money generated is just a nice affirmation that you have created a product on all your own that is "worth" something. It's a nice feeling to get compensated for something you enjoy.
How much traffic do i get?
Traffic is of course wildly important for generating income on a blog. It's pretty linearly correlated; the more traffic you get, the more money you can earn. In 2019, my traffic increased significantly as the year went on so saying what the average over the year is not so accurate. So i'll use the last quarter's traffic as this is a better indicator for future traffic. This is not to say my traffic won't decrease because of certain factors, but it would also increase too.
For q4 of 2019, I had roughly 1,500
unique visitors a day and roughly 2,200 page views
per day. This translates to 50,000 unique visitors a month and 70,000 pageviews a month. With this amount of traffic, you can start earning some cash. As of the beginning of 2020, I have been getting almost 2000 unique views so hopefully it keeps growing.
How do I earn money from blogging?
Before I write a single word, let's preface it by saying EVERYONE has different ways of making money. How I mak emoney is not how another blogger would. There are probably much better ways to monetize that I've not been exposed to but this is merely how I made the amount of money i did for 2019.
- Advertisements: Self explanatory. Running ads through Google Adsense and Ezoic, which is an ad optimization service that has really beefed up my ad revenue. This is probably the easiest way to make money if you have enough traffic because you just set it and forget it. Of course, running too many ads (which I probably do) reduces the readership experience and likely to increase your bounce rate (percentage of people that leave your website reading only one page). Nevertheless, I'm still relatively new at this so will adjust this accordingly.
- Sponsorships: This is probably how the big bloggers make most of their money. They don't need to run ads anymore because they have such a big following that big companies will pay said blogger to advertise a specific product. I get some of these from small travel agents. I also post sponsored post which is a post I may write about a specific travel topic and I'm linking it to another company that then pays me for said post.
- Affiliate Programs: I use booking.com as my affiliate program. When someone clicks a link that I have on my blog with my affiliate ID, makes a booking, I get a percentage of that booking. Other people use Amazon affiliates where they can link to a product on Amazon and if they reader buys it, they get a percentage commission. These are great for people running fashion blogs, tech reviews, etc. but I just never really got into this.
- Social Media: Everyone probably knows about those people making crazy money on Instagram these days. That is not me. I enjoy social media but could never be bothered to really build it up. I make no money from Social Media but i know many travel bloggers that make a killing. Youtube is also another huge revenue generator for some people but just never something I've invested enough time into.
- Bespoke products: This is just certain services and products you offer your readers. This can be things like selling e-book, photography services, social media management, e-courses etc. For me, this is travel planning. i've planned out numerous honeymoons to Africa in the past year. I've not charged anything for it but just asked the couples to book their accommodations using booking.com which then i generate commission (see bullet above). I plan to start charging a nominal fee for this in the future.
How much did I earn in 2019?
So now that you know how I made money on blogging, this is how much I made:
Affiliate Programs: $3,000
- This is primarily costs from hosting and a few premium Wordpress plugins.
Total 2019 Profit: $12,000
If you want a detailed breakdown of that number with charts,you'll have to go to my blog.
Projections for 2020
2020 is looking good. Ever since I moved to Europe for work, there's been lots to write about and i've seen a pretty solid growth of traffic in 2019 that was probably more SEO related than content, but nonetheless I hope that trend carries forward into 2020. If i extrapolate my q4 2019 to 2020, I should hopefully make around $16,000-$18,000 or more in 2020. Let's see what time brings!
How much do the big guys make?
So there you have it. How much I made in 2019 from a blog that you'll never have read before. So someone writing about financial products like FIRE bloggers with the type of traffic that gets sent their way by the press, reddit etc, it is easy to estimate they could make well into the 6 figures for blogging. Of course, not everyone is MMM. He was first to market and really capitalized well on the movement in the beginning. He is an outlier along with many of the other FIRE bloggers. While I will never make 6 figures blogging, I am totally content with growing my little mini presence online and making a few bucks doing it.
A List of Sidehustle Ideas from SidehustleSchool.Com
submitted by 1913intel to sidehustle [link] [comments]
[More ideas in the comments below too.]
- "Cheap Plane Tickets" Site Becomes Million-Dollar Hustle ...
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- 3D Printing Brings Cosplay Into 21st Century
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- Academic Advisor Creates Profitable Karaoke League
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- Accountant Earns $233751 Reselling Items He Buys at Walmart
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Affiliate Marketing Strategies to Generate More Sales
submitted by JV_info to making_money_online [link] [comments]
Affiliate marketing certainly has the potential to drive sales and generate significant revenue. More than that, it is a highly cost-effective lead generation tactic where you pay solely for performance.
That’s why more brands are leveraging this performance-based marketing tactic more often.
Google Trends data also suggests that the number of searches for “affiliate marketing” has grown significantly over the past five years.
These searches likely come from both brands and affiliates as affiliate marketing can help them both grow.
If you are still confused about whether or not to use affiliate marketing, check out these interesting statistics:
- 81% of brands use affiliate marketing to capture customers’ attention, engage with existing customers, and generate more sales.
- Affiliate marketing spends in the US is expected to rise to over $6.82 billion by 2020 at a compound annual growth rate of 10%.
- 79% of marketers leverage affiliate marketing to drive conversions and increase purchases. 83% of them use it to increase brand awareness, and 79% of them use it to engage existing customers.
Before I discuss the most effective affiliate marketing strategies to grow your brand, let’s take a look at what it is all about.
What is Affiliate Marketing?
Affiliate marketing is also known as performance-based marketing.
Brands collaborate with various affiliates who then promote their products or services. When promotions by an affiliate lead to a sale, the brand pays them a commission.
This commission differs from brand to brand. You can either pay your affiliates for each sale, lead, or click.
Affiliate marketing helps you leverage the power of influence. You can partner with many affiliates to tap into new audiences. It can be a very effective way to fuel your sales funnel with significant leads and conversions.
However, using it to grow your brand takes a lot more than just that. It takes time, effort, and well-thought affiliate marketing strategies to drive the best results.
Here are six of the most effective affiliate marketing strategies that can help you grow your brand.
Affiliate Marketing Strategies to Grow Your Brand
Many successful brands work with a lot of affiliates to increase their sales. But not all of them use the same techniques to increase the visibility and demand for their products.
In fact, there are several different affiliate marketing strategies and channels you can leverage.
1. Choose the Right Affiliates
Affiliate marketing allows you to leverage the power of influence to get people to buy from you.
If you want to influence consumers’ buying decisions, you should choose to work with someone who has an engaged audience that trusts them.
When choosing an affiliate to help you with your product promotions, check whether or not:
- They have a good rapport with their audience
- Their audience might be interested in your products or brand
- They have a good following, site ranking, views, engagement, and authority
All of this is important to ensure that your efforts aren’t in vain.
For instance, if you are a food company, choosing a coupon site that offers discounts on travel tickets wouldn’t make any sense.
Similarly, a blogger who receives only 10 unique visitors a day can’t help you grow your sales funnel.
So you should choose your affiliates wisely to gain maximum conversions with minimum effort.
2. Attract Sales with Coupons, Deals, and Promotions
Everybody loves a great deal.
Leveraging coupons and deals is one of the best affiliate marketing strategies to boost sales. That’s because many consumers love the savings power of coupons. They often search for discount vouchers on various coupon and deals sites before shopping for any product.
There are many coupon and deal websites that allow you to attract more customers by offering a significant discount. Groupon and Offers.com are a few such sites that you can use to drive huge traffic to your business and increase conversions.
Coupons work best in markets that are highly competitive such as food, beauty, travel, or gadgets. However, you need to manage them well as an extravagant discount offer might simply eat into your margins.
To make the most out of your coupon affiliate marketing strategies, choose working with a few, high-quality sites. See where their visitors come from. Do they highly rely on search traffic or do they have a user base of their own?
You should also check the authenticity of their site. Try using their coupon codes for a few popular brands. If they don’t work, it’s a red flag.
3. Leverage the Power of Niche Influencers
Influencer marketing has become much more than a buzzword in recent years. And brands are continuously learning to tap into this source of referrals effectively.
Many brands choose to work with a large number of social influencers and bloggers in their niches. Influencers have more authentic relationships with their followers. They can effectively get their audience to trust your brand and convince them to use your products or services.
Influencers may not send you huge amounts of traffic compared to coupon sites. But the audience they send is targeted and more likely to be interested in your product.
Thus, you can boost your conversion rates with effective affiliate partnerships with influencers.
While most influencers expect monetary compensation, many agree to work for free products or a portion of each sale they drive as well.
Nordstrom Rack, a US fashion retailer, gifted its products to a number of influencers. The influencers then featured those products in their blog posts and social media posts effectively. These series of posts helped them reach 500,000 potential customers and increase sales in a cost-effective way. However, to get the best results, you need to associate with influencers who are relevant to your brand. This demands that you look at much more than their following size. You need to analyze various metrics to see if an influencer is fit for your affiliate marketing strategies. A few important metrics that you should check include their:
- Audience demographics
- Follower growth over time
- Alignment with your brand’s values and niche
All of these factors contribute to whether or not an influencer is a good fit for your affiliate marketing program.
To improve the reporting from your influencers, you can use Voluum. This tool helps them understand their performance through detailed reports, and they can share the same with you too. As a result, you’ll be able to figure out which influencers are performing better than the rest.
4. Build a Robust Affiliate Network
Instead of tapping into various affiliate networks, build your own. It can be really difficult to recruit your first few affiliates. But expanding your affiliate network is comparatively easier.
To attract affiliates, you should follow a clear, to-the-point approach. Provide your potential affiliates with all of the necessary information such as what to do, how it works, and the commission you’ll pay.
You should also encourage your affiliates to recruit more sub-affiliates. You can offer them a small commission of the sales that their sub-affiliates drive. That can be quite encouraging.
You should always take some time to appreciate and reward your most loyal affiliates. Track their performance, and analyze the lifetime value of the customers they bring to your brand.
To track their performance, you can use tools like Voluum. The platform allows you to see your reports in real-time with details of 30 data points to help you understand the performance of your campaign.
You can reward them with a slightly higher commission rate in the future. You can also offer them benefits such as buying any product at the best price or one free delivery every month.
These affiliate marketing strategies can help you build a strong network and encourage affiliates to give their best shots.
Amazon Associates is one of the largest and most successful online affiliate programs in the world. They have a network of over 900,000 affiliates who proudly promote various products listed on the eCommerce site.
5. Leverage Affiliate Promotions From Multiple Sources
Instead of focusing on just Instagram influencers or coupon sites, spend the time to reach out to your audience through affiliates from multiple sources.
You can test a variety of affiliate marketing strategies to see which audience responds the best and is the easiest to reach.
Some promising sources to leverage affiliate promotions include:
- Product review blogs: A review-focused affiliate blog can help you promote your products effectively. They are more likely to drive customers who are really interested in making a purchase.
- Email marketing: Affiliates with a huge list of email subscribers in your niche can help you drive more conversions.
- Webinars: Experts who host webinars on topics relevant to your niche can also be an amazing source of targeted leads. With an audience who trusts their recommendations, they can boost your affiliate marketing strategies.
- YouTube videos: Getting your products featured by a popular YouTuber can help you drive instant sales. After all, 40% of millennials admit that their favorite YouTubers understand them better than their friends.
Using multiple platforms can help you drive the best results from your affiliate marketing strategies. This can also help you analyze the platform where your audience is most engaged.
To track the effectiveness of each channel to drive traffic and sales, you can use Voluum. It can help you track your traffic from multiple sources, and you can also find out your ROI using it.
6. Optimize Your Product Pages for Conversions
Many brands invest in affiliate marketing strategies and expect their affiliates to drive conversions on their own. You can’t rely completely on your affiliates and sit back to watch sales come in.
Affiliate marketing can help you to drive interested consumers to your product pages. But it’s your job to make sure that they buy your product once they reach there.
If you want to generate more sales, you should deliver a good customer experience to them. For this, you need to optimize your product pages to boost conversions. It’s simple, just make sure that:
- Your site loads fast
- You provide sufficient information to help your customers buy the product they want
- You display impressive, high-quality product photos that grab your visitors’ attention
- Your product descriptions include engaging copy that speaks of your brand and tells them why they should buy from you
- You should clearly feature customer reviews to build trust
For this, you can use leverage tools such as Voluum. It has a traffic distribution AI that can help you direct traffic to the high-impact pages.
You can also set up customized rules for directing traffic to various pages of your website. It’s also possible to conduct A/B tests to figure out which campaign paths are performing better.
Optimized product pages can give a boost to your affiliate marketing strategies and effort. They can help you retain more customers.
In fact, you can also use your product pages to upsell and cross-sell relevant products.
Ready to Generate More Sales?
There’s no doubt that affiliate marketing can help you attract customers and convince them to buy from you.
In fact, 38% of marketers consider affiliate marketing as one of the top customer acquisition methods.
But you need to realize that it can’t happen overnight. You need to choose the right affiliates, channels, and affiliate marketing strategies to boost conversions.
Have you ever used affiliate marketing for your business? Which strategy do you find to be the most effective? Please share it with us in the comments below.
Affiliate marketing is a lucrative way to monetize your fashion blog. You can make money by promoting products companies that you’re already talking about on your blog. Now, affiliate marketing can be very lucrative, but that doesn’t mean that it is a get-rich-quick scheme: there is work involved. Affiliate Marketing and influencer partnerships have helped Gymshark build an active community of passionate followers online – achievements reached for a much lower cost than paid-for advertising. Of course, you might want to skip the affiliate network route and reach out to publishers yourself. Zac not only shares his affiliate marketing secrets but often shares his case studies, interviews to help all kinds of bloggers to make most out making money blogging. How much does Zac Johnson make? Zac usually don’t reveal his income reports, his approx. earnings would be around $20,000 to $30,000 every month. Fashion affiliate programs are perfect for bloggers and influencers looking to recommend the latest fashion trends on Instagram, Pinterest, or YouTube – and make money from their recommendations. When recommending fashion products, you should focus on a sub-niche so that you hone in on your audience and are the go-to resource for your Affiliate marketing is so lucrative, especially when done right. If you're a blogger we show you how to set up your affiliate marketing on your blog.